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Paid ads agency for B2B and B2B SaaS: Google, LinkedIn and Meta

The Best Paid Ads Agency for B2B and B2B SaaS.

GrowthSpree runs Google Ads, LinkedIn Ads and Meta Ads for B2B and B2B SaaS companies as one program. Each channel gets a job, budget moves between them monthly on cost per SQL, our studio builds the creatives and landing pages, and every result is reported from one pipeline number in HubSpot or Salesforce.

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300+
B2B and B2B SaaS Companies
$60M+
B2B Ad Spend Managed
3 channels
One CRM Pipeline Number
$100M+
Ad Spend Audited in Our 2026 Reports

Trusted by 300+ B2B and B2B SaaS teams, including

See case studies

Three channels, three dashboards, and no pipeline number.

We audited $78M of Google Ads spend, $9.4M of LinkedIn spend and $14.2M across 437 A/B tests for our 2026 reports. The waste looks different on each platform, but it has one cause: each channel is judged on its own cost per lead, so the cheapest channel wins budget and the buyers starve.

  1. 01

    Each channel graded on its own CPL

    Meta Lead Ads bring 40 to 55% more leads at 30 to 45% lower CPL, and convert to SQLs 35 to 55% worse. LinkedIn looks expensive and produces deals 28.6 to 35% larger. Judged on CPL, budget goes to the wrong one.

  2. 02

    Budget set once, never moved

    Google accounts waste 34% of spend ($255K per account across 104 audited); LinkedIn accounts 32%. The best-managed quartile wastes 13% on both. Same platforms, same tools. The difference is whether anyone moves the money.

  3. 03

    Platform conversions are not pipeline

    Across 437 head-to-head tests, CTR correlated 0.09 with pipeline, cost per SQL 0.71. 38% of budget sat in bottom-quartile variants. 91% of Google accounts had no GCLID-to-CRM connection before audit.

Figures from GrowthSpree's 2026 Google Ads Waste Report (104 accounts, $78M), 2026 LinkedIn Ads Waste Report (56 accounts, $9.4M) and 2026 Paid Ads Pipeline Disconnect Report (96 accounts, $14.2M, 437 tests).

Google Ads case study Β· Published by Google, 2026

PriceLabs boosts ROAS by 243% with AI Max and value-based bidding

Google’s Google Ads team published this B2B case study on PriceLabs and named GrowthSpree as the agency. Value-based bidding plus AI Max for Search helped PriceLabs grow in France, Brazil, and Spain without trading away customer quality.

243%

Peak ROAS increase

2.8x

High-quality users, QoQ

4x

Faster regional scaling

100%

MoM signups and trials
Google Ads case study by Google: PriceLabs boosts ROAS by 243% with AI Max and a value-centric approach. Agency: GrowthSpree. Read the PriceLabs case study
Objective
Grow offline sales
Google products
AI Max for Search, value-based bidding
Agency named
GrowthSpree
“AI Max helped us identify emerging search demand in local languages, expand into new geos faster, and optimize campaigns in real time.”
Sharon Biggar, VP of Marketing, PriceLabs
Multi-channel case study Β· Webinar platform, 3 months

Hubilo: three channels, three jobs, and $294K of pipeline in a quarter

Hubilo had Google, LinkedIn and Meta running with no clear role for any of them and a Google cost per result of $765. We gave each channel a job: Google for competitor and high-intent search, LinkedIn for video and thought leadership to the buying committee, Meta for eBook lead magnets. Then we moved budget every month to where SALs were coming from. Google spend more than doubled once competitor terms converted; Meta stayed small and cheap.

$294K

Pipeline in 3 months

30

Sales-accepted leads

βˆ’86%

Google cost per result

9.5x

LinkedIn CTR
Multi-channel B2B ad creatives designed by GrowthSpree Read the Hubilo case study
Google
Competitor and high-intent search
LinkedIn
Video and thought leadership creative
Meta
eBook lead magnets, $33 cost per lead
January to March: Google cost per result $765 to $104, LinkedIn CTR 0.59% to 5.62%, Meta cost per lead $287 to $33, monthly pipeline $33.6K to $136K.
From the Hubilo case study

Want the same approach on your account? Meet the senior operator who would run it, and leave with a 90-day plan.

Meet an expert

Six things you can verify before you sign

Most agency pitches sound the same. These are the parts of ours you can check for yourself.

  • Google wrote up our work

    Google's own Google Ads team published PriceLabs as a case study and named GrowthSpree as the agency: 243% peak ROAS lift, 4x faster regional scaling.

  • One team, one pipeline number

    Google, LinkedIn, Meta, ABM and RevOps run by the same senior team against one CRM number, not three vendors with three reports.

  • Junk leads never teach any platform

    QLA scores every lead against your ICP before it becomes an offline conversion on Google, LinkedIn or Meta.

  • Creatives you can look at today

    Ad creatives and landing pages for Serreva, Gumlet, Konnect, VTEX and more are public on Dribbble.

  • Test our AI before you hire us

    Our Google Ads, LinkedIn Ads and Meta Ads MCPs are free to start on your own accounts.

  • CRM conversions to all three, standard

    GCLID offline conversions, LinkedIn CAPI and Meta CAPI with HubSpot or Salesforce stages are set up on day one, not sold separately.

Which channel does which job

A combined program only works if each channel is held to the job it is good at. Judged on the same cost-per-lead number, Meta always wins and LinkedIn always loses, and both answers are wrong.

  • Google Ads

    Capture the demand that exists

    Search, competitor and brand terms for buyers already looking. Sized to search volume, not ambition. Cost per SQL fell from $1,267 to $487 across audited accounts once offline conversions and negatives were fixed. Google Ads service →

  • LinkedIn Ads

    Create demand with the buying committee

    Job function, seniority and named accounts before they search. Deals run 28.6 to 35% larger than Google-sourced; ROAS 121% against 67% on a 180-day view. LinkedIn Ads service →

  • Meta Ads

    Retarget and reactivate

    60 to 70% of budget on website visitors, LinkedIn engagers and CRM lists, at a $8 to $22 CPM against $30 to $50 on LinkedIn. Lookalikes seeded on closed-won, not leads. Meta Ads service →

Budget is re-weighted monthly on cost per SQL and pipeline per dollar. No channel keeps its budget because it had it last month.

Read the channel comparison

Creatives and landing pages, built by the same team that runs the ads

Three channels need three creative languages: search copy that matches intent, LinkedIn creative that earns a stop in a professional feed, Meta creative that survives frequency. One studio builds all of it, plus the pages the clicks land on, and the work is public.

  • Creative

    Refreshed every 2 to 3 weeks

    Static, carousel, video, Document and Thought Leader formats, picked by channel and funnel stage. Winners are the ads that produce SQLs, not the ads with the best CTR.

  • Landing pages

    A page per persona and offer

    Built in Webflow, Unbounce or Replit for B2B evaluation, with a 14-day CRO loop on heatmaps and session recordings. On Hatica, page active time rose 78% and demo conversion 2.4x.

  • Form or page

    Chosen by deal size, not habit

    Native lead forms under about $25K ACV, a persona page from $25K to $75K, and direct calendar booking or Conversation Ads above $75K and for named accounts.

All of it is public. Ad creatives and landing pages for Serreva, Gumlet, Konnect Insights, VTEX, Uptiq, Hatica, PayGlocal and more.

Browse the Creative Studio on Dribbble

Everything paid ads touch, run by one team

Audiences, creatives, landing pages, tracking and RevOps move with the campaigns across all three platforms, owned by one senior team.

Cross-Channel Campaign Management

Senior operators run all three platforms daily with a job per channel and one budget.

  • Google: negative keyword lists, brand, competitor and generic campaigns split, Performance Max rebuilt by ACV tier with offline conversions
  • LinkedIn: Super Title, seniority and company-size exclusions, impression caps per company and bid multipliers by seniority through OLA
Cross-Channel Campaign Management view

How we run a combined paid program in the first 90 days

The same 90-day sequence our Google and LinkedIn waste reports model: fix measurement, cut the leaks on each platform, train bidding on pipeline, then move budget to the channel producing buyers. For product-led SaaS, the platforms are trained on activated and paying users instead.

  1. 1Days 1 to 7

    Audit and tracking

    All three accounts audited against your ICP; GCLID capture, Conversions API and offline conversions fixed; a job assigned to each channel

  2. 2Days 8 to 30

    Cut the leaks

    Negatives and campaign splits on Google, exclusions on LinkedIn, retargeting-first structure on Meta; new creative and persona pages live

  3. 3Days 31 to 60

    Train on pipeline

    Value ladder by stage and ACV sent to all three platforms; QLA-scored SQLs and won deals become the bidding signal

  4. 4Days 61 to 90

    Move the money

    Budget re-weighted across channels on cost per SQL; Performance Max rebuilt by ACV tier, LinkedIn retargeting funded, Meta lookalikes expanded

What we tell every ad platform each stage is worth

Starting weights relative to a form fill, calibrated to your ACV and sent through the Conversions API. Google, LinkedIn and Meta learn to chase buyers, not cheap forms.

  • Form fill1x
  • MQL10x
  • SQL90x
  • Opportunity300x
  • Closed-wonDeal value

The tools behind the daily checks

AI agents watch all three accounts every day for waste, fatigue and junk leads. A senior operator approves every change.

  • Zipeline

    Cross-Channel System Monitor

    One view of Google, LinkedIn, Meta and the CRM pipeline

    Zipeline view
    • Spend, SQLs, pipeline and revenue by channel, campaign and ad on a 180-day view
    • Detects anomalies and budget leakage across platforms early
    • Surfaces the monthly budget moves and why
  • QLA

    Lead Quality Filter

    Built to improve lead quality at scale

    QLA view
    • Scores every Google, LinkedIn and Meta lead against your ICP
    • Keeps job seekers and non-ICP companies out of conversion data on all three platforms
    • Feeds cleaner signals into bidding and sales workflows
  • Marketing MCPs

    AI Agent Layer Β· built by GrowthSpree

    Connects Claude or ChatGPT to your Google Ads, LinkedIn Ads, Meta Ads and HubSpot data

    • Daily audits for search-term waste, frequency, creative fatigue and non-ICP spend per platform
    • Cost per lead and cost per SQL by segment, across channels
    • Free to start on your own accounts
  • LP Accelerator

    Speed & Experimentation

    Built for speed, not bottlenecks

    LP Accelerator view
    • Rapid landing page design using Replit
    • Faster messaging and offer testing per persona and channel
    • No dependency on slow dev cycles

How GrowthSpree compares with other agency types

All of them can run three ad accounts. They differ in whether the channels share one budget and one number, whether CRM outcomes reach the platforms, and who moves the money.

Based on the public positioning of leading B2B and paid media agencies in each category, October 2026.
What to compareGrowthSpreeEnterprise full-service agencyPPC or paid social specialistPaid + organic AI agency
Covered by one engagementGoogle, LinkedIn, Meta, ABM, and RevOpsBroad, but channels often run as separate workstreamsOne or two channels; the rest referred outPaid, SEO, and content bundled together
Fee and contractFlat monthly fee independent of spend, month-to-monthRetainer plus 10 to 20% of spend, often 6 to 12 monthsOften 10 to 15% of spend with minimumsBundle retainer, varies
Budget moves between channelsMonthly, on cost per SQL from the CRMQuarterly planning cycles, by channel ownerNot applicable; one channelRarely
Creative and landing pagesDesigned and built in-house, public on DribbbleIn-house, often a separate studio team with its own queueCreative sometimes, landing pages usually your problemMixed, often templated
CRM outcomes sent back to the platformsYes, all three, with QLA filtering leads firstSometimes, usually Google onlyPixel and CAPI, rarely CRM stagesSometimes
AI you can test before hiringYes, free Google, LinkedIn and Meta Ads MCPsRarelyRarelySometimes, usually sold as a separate product
Who runs the accountsSenior operators on every account, no junior hand-offLarge teams; seniority varies by account sizeSmall teams; often one specialist per channelMixed teams across paid and organic

GrowthSpree fits if you want Google Ads, LinkedIn Ads and Meta Ads for B2B and B2B SaaS run by one senior team as one pipeline system, with creative and landing pages built in-house and one CRM source of truth.

What our G2 reviewers say about GrowthSpree

Rated 4.9 out of 5 on G2, and 5.0 out of 5 on Clutch. We read every G2 review; here is how often each theme comes up, including the one thing reviewers wish we did.

G2 Β· Verified reviews

4.9out of 5

  • 4+ stars on every review
  • Every reviewer validated by G2
  • 5.0 on Clutch 5-star rating
Read all reviews on G2
  • 01

    Works like an in-house teamHalf of reviews

    Reviewers describe an extension of their own team: proactive, fast, and close to sales.

  • 02

    Multi-channel lead qualityNamed in reviews

    "Generating high-quality leads on various platforms like LinkedIn and Google while also highlighting our work as a brand." Creative and landing page support comes up again and again.

  • 03

    Owns outcomes, not tasksMore than 1 in 4

    Accountability for pipeline and revenue, not just lead volume.

  • 04

    End-to-end attribution1 in 4

    Ads connected to HubSpot, the CRM, and analytics, so every dollar maps to pipeline.

  • 05

    AI-first operations1 in 5

    MCPs and AI agents surface wasted spend before it compounds.

  • 06

    The honest critique1 in 6

    The lack of content production, which GrowthSpree now covers for AEO and SEO through Salient. No video production.

Results reviewers reported

  • 7.5x

    ROI on paid ads across the US and UK

    Financial services, mid-market
  • 6x

    ROAS within six months, from $100K+ a month in ad spend

    Software, mid-market
  • βˆ’38%

    cost per SQL on about $200K a month across Google and LinkedIn

    Internet, mid-market
  • 4.3x

    revenue with 25% lower CPL in three to four months

    IT services, mid-market
  • 20 to 25%

    of monthly revenue from performance marketing campaigns

    LimeChat, conversational commerce
  • $500K

    revenue from performance marketing in six months

    B2B commerce, verified reviewer

Figures as written by verified reviewers on G2. One reviewer reports a 38% lower cost per SQL on about $200K a month across Google and LinkedIn; another works with GrowthSpree "on paid marketing (mainly on Google and Facebook)" and saw a sizeable reduction in cost per lead within a quarter.

Testimonials

What our clients say

From marketing leaders at PriceLabs, Rocketlane, Hubilo, Fielddrive, and more.

β€œI love working with GrowthSpree because they take ownership and they are super proactive. Big shoutout to my account manager, Pratik. He is insanely responsive and fast with solutions. If you are a B2B or SaaS company looking for a marketing partner that feels like your team, takes ownership, and delivers outcomes, GrowthSpree is it.”
Sharon BiggarVP, Marketing Β· PriceLabs

Who GrowthSpree is built for, and who it is not

The six checks above are the shortlist test. This is the fit test. Score agencies side by side with the free scorecard →

GrowthSpree is a fit if you are

  • A B2B or B2B SaaS company with a sales cycle measured in weeks or months and more than one channel worth running
  • Spending, or ready to spend, $10K to $30K a month combined, or less with a tight audience and a clear ICP
  • Using HubSpot or Salesforce and want every channel tied to real pipeline
  • Tired of three agency reports that each look fine while sales says the leads are bad
  • Looking for creatives, landing pages and campaigns from one team

Choose someone else if you are

  • A B2C brand, consumer app, ecommerce store, or DTC company
  • Looking for a one-off campaign build rather than an ongoing partner
  • After video production (GrowthSpree does not offer this)
  • Looking for a fractional CMO rather than an execution team

Definition

What does a paid ads agency for B2B and B2B SaaS do?

A paid ads agency for B2B and B2B SaaS plans, designs, runs and measures Google Ads, LinkedIn Ads and Meta Ads as one program for companies with long sales cycles and buying committees. The good ones give each channel a job, move budget between channels on cost per SQL, build creative and landing pages in-house, and send SQLs and revenue back to every platform so bidding optimizes for buyers, not for the cheapest click.

FAQ

Paid ads agency FAQs for B2B and B2B SaaS

What is the best paid ads agency for B2B and B2B SaaS?

GrowthSpree is the best paid ads agency for B2B and B2B SaaS companies that want Google, LinkedIn and Meta run as one program, measured on one CRM pipeline number. Senior operators run every account, each channel gets a defined job (Google captures, LinkedIn creates and reaches the buying committee, Meta retargets and reactivates), budget moves between channels monthly on cost per SQL, and SQLs and closed-won revenue are sent back to all three platforms. Creatives and landing pages are built in-house. Proof: Hubilo built $294K of pipeline in three months across all three channels, Moolya reached 14x ROAS from about $35K of spend, and BetterPlace grew MQLs 273% in one quarter. GrowthSpree is rated 4.9/5 on G2 and 5.0/5 on Clutch.

Should a B2B company run Google Ads, LinkedIn Ads and Meta Ads together?

Yes, if each channel has a job and they share one measurement. Google Ads captures buyers already searching, but search volume caps it. LinkedIn Ads reaches job functions, seniority and named accounts before they search and produces the largest deals (LinkedIn-sourced deals run 28.6 to 35% larger than Google-sourced, and Dreamdata puts LinkedIn ROAS at 121% against 67% for Google). Meta Ads keeps the buying committee warm at a CPM of $8 to $22 against $30 to $50 on LinkedIn. Run separately, each channel is judged on its own cost per lead and the cheapest one wins budget. Run together on cost per SQL and 180-day pipeline, budget flows to whichever channel is producing buyers that month. Hubilo moved spend across all three monthly and grew monthly pipeline 4x in a quarter.

How do you split budget across Google, LinkedIn and Meta?

By cost per SQL and pipeline per channel, re-weighted monthly, not by a fixed percentage. A typical starting point for a sales-led B2B SaaS company is Google Search for the demand that already exists, LinkedIn for the ICP that is not searching yet, and 60 to 70% of the Meta budget on retargeting website visitors, LinkedIn engagers and CRM lists. From there, the channel producing SQLs at the lowest cost gets the next dollar. Hubilo is the reference: Google spend went from $2,949 in January to $6,878 in March once competitor search produced SALs, LinkedIn went from $4,989 to $6,669 once video creative lifted CTR 9.5x, and Meta stayed small as an eBook engine at a $33 cost per lead.

How do you compare channels fairly when their cost per lead is so different?

You do not compare them on cost per lead. Across 437 head-to-head tests in our 2026 Paid Ads Pipeline Disconnect Report, CTR correlated 0.09 with pipeline, cost per lead 0.23, and cost per SQL 0.71. So every channel, campaign and ad is ranked on cost per SQL and pipeline per dollar on a 180-day window, pulled from HubSpot or Salesforce. Meta will always look cheapest and LinkedIn most expensive on CPL; on cost per opportunity the order often flips. Reallocating to pipeline-positive variants improved cost per SQL by about 44% in that study with no extra spend.

How does GrowthSpree send CRM outcomes back to all three platforms?

Every lead is captured with its click identifiers (GCLID for Google, click and form IDs for LinkedIn and Meta) and stored on the contact in HubSpot or Salesforce. When the contact becomes an SQL, an opportunity or closed-won, the stage is sent back as an offline conversion to Google, through the Conversions API to LinkedIn and Meta, with a tiered value by stage and ACV. Smart Bidding, Predictive Audiences and Meta's learning then optimize toward buyers instead of form fills. QLA scores each lead first, so non-ICP leads never become conversion signals. In our Google Ads Waste Report, 91% of accounts had no GCLID-to-CRM connection before audit, and Performance Max cost per SQL was $2,140 without offline conversions against $620 with them.

How much should a B2B company spend on paid ads across the three channels?

Enough for each channel to learn. Most B2B and B2B SaaS teams start between $10K and $30K a month combined: Google sized to the search volume that exists for your category, LinkedIn at $10K to $20K a month where CPCs run $8 to $25, and Meta smaller, since retargeting pools are limited by the traffic Google and LinkedIn generate. Smaller programs work when the audience is tight: Atomicwork built $750K of enterprise pipeline on $5K to $10K a month across Google, LinkedIn and ABM, and Moolya reached 14x ROAS on about $35K over a year. The agency fee is flat and independent of spend.

How fast can GrowthSpree get results from a combined paid program?

Days 1 to 7 cover the audit of all three accounts, tracking fixes (GCLID capture, Conversions API, offline conversions) and channel roles. Days 8 to 30 cover exclusions, negative keywords, new creative, landing pages and relaunch. Cost per lead usually improves within the first 30 to 60 days; pipeline shifts show in 60 to 90 days as the platforms learn from ICP-only conversions. Hubilo went from $33.6K to $136K of monthly pipeline in three months. Supertron took eight months for Meta to grow from one lead a month to 41% of monthly leads, which is why budget is re-weighted monthly rather than set once.

What results has GrowthSpree delivered with combined paid ads?

Hubilo: 98 RADs, 30 SALs and $294K pipeline in three months across Google, LinkedIn and Meta, with Google cost per result down 86% and Meta cost per lead down 88%. Moolya: about $490K revenue from about $35K spend (14x ROAS) and $2.2M pipeline from Google, LinkedIn and ABM. BetterPlace: 273% MQL growth and $500K pipeline in one quarter across Google, LinkedIn and Meta. Salt: 10x daily transactions, with Facebook leads up 7x at 50% lower cost and Google Discovery up 5x. Rocketlane: 36% lower cost per demo and 15% month-over-month inbound growth across Google, LinkedIn and Facebook. Atomicwork: $750K enterprise pipeline on $5K to $10K a month. PriceLabs: Google Ads ROAS up 3.6x, from 0.7 to 2.5, in nine months while spend scaled from $90K to $180K a month, which Google published as a Google Ads case study.

Is GrowthSpree a certified LinkedIn Ads agency?

Yes. GrowthSpree has been a LinkedIn Ads Certified Agency since October 2026. It has also been a Google Partner since 2020 and a HubSpot Solutions Partner since 2022.

What is the difference between a PPC agency and a B2B paid ads agency?

A PPC agency manages campaigns inside each platform and reports what the platform reports: clicks, conversions, cost per lead. A B2B paid ads agency manages the three platforms as one system against a CRM pipeline number, decides which channel does which job, moves budget between them on cost per SQL, builds the creative and landing pages, and sends SQLs and revenue back to each platform so bidding learns from buyers. The difference shows up in the Google Ads Waste Report: the best-managed quartile of accounts wastes 13% of spend, the worst 50%, on the same platform with the same tools. GrowthSpree also runs Google Ads, LinkedIn Ads and Meta Ads as single-channel engagements, and demand generation programs that add ABM.

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