Trusted by 300+ B2B SaaS and B2B tech teams, including
See case studies →.webp)
PriceLabs
DataHub
Goodera
SignEasy
Rocketlane.webp)
Trackxi
Hubilo
VTEX
ClearTax
Gumlet
Atomicwork
Hatica
Moolya
Privado
Konnect Insights
BetterPlace
Uptiq.ai
Newton School
Salt
Playment
Legistify
AdOnMo
MoveInSync
LightMetrics
Atheer
CogniSaaS
Fable
Genloop
Protean
SmartKarrot
Supertron
Venwiz
Zelthy
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Cimento AI- FFielddrive
- HHasura
- LLimeChat
Your Google Ads account isn't broken.
It's being
run by the wrong people.
Most B2B SaaS Google Ads accounts leak budget in the same three places, and all three come from how agencies are staffed and run.
Junior managers learning on your spend
Associates optimize for clicks and CTR. Your 3 to 6 month sales cycle never shows up in their weekly report.
Waste caught in months, not hours
Audits every 30 to 90 days mean a bad campaign burns $10K to $50K before anyone looks.
Every channel optimizes to a different number
Separate teams and dashboards, so budget moves on opinion instead of pipeline.
Google Ads results for B2B SaaS companies
A selection from the 300+ B2B SaaS companies we have worked with. The operating model is the same every time: clean tracking, CRM value data, and bidding trained on pipeline.
PriceLabs
2.5x
ROAS, up from 0.7x
9 months, spend doubled to $180K/mo
Read case study →
DataHub
79%
more deals
50% lower cost per high-quality lead
Read case study →
Goodera
−84%
cost per SQL
460% more qualified leads on lower spend
Read case study →
SignEasy
2.6x
pipeline to ad spend
43% better lead quality, 7+ markets
Read case study →
Trackxi
4x
trial starts
51% lower cost per trial on $5K/mo
Read case study →
Rocketlane
−36%
cost per demo
3.4x ROAS, 15% MoM inbound growth
Read case study →
VTEX
−45%
cost per lead
Top 1 to 2 auction rank vs Shopify Plus
Read case study →
Hubilo
−86%
Google cost per result
$294K pipeline in 90 days
Read case study →
PriceLabs boosts ROAS by 243% with AI Max and value-based bidding
Google’s Google Ads team published this B2B case study on PriceLabs and named GrowthSpree as the agency. Value-based bidding plus AI Max for Search helped PriceLabs grow in France, Brazil, and Spain without trading away customer quality.
“AI Max helped us identify emerging search demand in local languages, expand into new geos faster, and optimize campaigns in real time.”Sharon Biggar, VP of Marketing, PriceLabs
Read the PriceLabs case study →
Want the same approach on your account? A senior operator audits your account and shows where the waste is.
Get a free Google Ads audit →Six things you can verify before you sign
Most agency pitches sound the same. These are the parts of ours you can check for yourself.
One team, one pipeline number
Google, LinkedIn, Meta, ABM, and RevOps, run against one CRM number.
Junk leads never teach Google
QLA scores every lead against your ICP before it becomes a conversion.
Test our AI before you hire us
Google Ads MCP is free to connect to your own account today.
Proof at every budget
From Trackxi on $5K a month to PriceLabs at $180K a month.
Google published the case study
Google’s own Google Ads team named us as PriceLabs’ agency.
Early on Google’s newest AI
AI Max and value-based bidding, trained on CRM value data first.
Everything Google Ads touches, run by one team
Landing pages, creatives, tracking, and RevOps move with the campaigns, owned by one senior team.
How we run Google Ads in the first 90 days
Fix tracking, rebuild, then train Google’s bidding on what your business actually grows on: pipeline for sales-led SaaS, activated and paying users for product-led SaaS.
- 1Days 1 to 7
Audit and tracking
Waste audit, GCLID capture, clean conversions
- 2Days 8 to 21
Rebuild and launch
ICP keyword clusters, negatives, new landing pages
- 3Days 22 to 60
Train on pipeline
SQL, opportunity, and won deals sent back to Google
- 4Days 61 to 90
Scale what works
Budget follows opportunities, then PMax and AI Max
What we tell Google each stage is worth
Starting weights relative to a form fill, calibrated to your ACV. Bidding learns to chase buyers, not cheap forms.
- 1Days 1 to 7
Audit and tracking
Waste audit, click IDs stored on every signup, server-side events
- 2Days 8 to 21
Rebuild and launch
Intent clusters, signup and trial pages, onboarding-aware copy
- 3Days 22 to 60
Train on activation
Activation, PQL, and paid events sent back from your product
- 4Days 61 to 90
Scale what pays
Budget follows paying users, then PMax and AI Max
What we tell Google each user is worth
Starting weights relative to a signup, calibrated to your ARPA and activation rate. Bidding learns to find users who activate and pay.
Ad platforms connected to your backend, not just your website
We connect Google Ads, LinkedIn Ads, and Meta to your product, billing, and CRM. Signups, activations, payments, and closed deals are stitched back to the original click, so attribution stays accurate as spend scales and browser tracking gets less reliable.
- Google Ads
- LinkedIn Ads
- Meta Ads
- Server-side tagging
- Click ID stitching
- Conversion APIs and offline uploads
- Product events
- Billing and subscriptions
- HubSpot or Salesforce
What runs on your account every day
AI agents watch the account; a senior operator approves every change.
The tools behind the daily checks
Senior operators make every call. These do the watching.
Connects AI agents to Google Ads, GA4, and HubSpot data
- Daily search-term, device, geo, and daypart audits
- Joins ad clicks to CRM pipeline by campaign
- Free to test on your own account
Monitors your entire marketing engine 24×7
- Unified reporting across ads, pipeline, sales
- Detects anomalies and budget leakages early
- Surfaces next actions in real time
Built to improve lead quality at scale
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- Filters ICP-fit demand from Google & Meta
- Reduces noise, improves conversion quality
- Feeds cleaner signals into sales workflows
Built for speed, not bottlenecks
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- Rapid landing page design using Replit
- Faster messaging & offer testing
- No dependency on slow dev cycles
How GrowthSpree compares with other agency types
All three can connect paid search to a CRM. They differ in who runs the account, what one team covers, and which budgets they suit.
| What to compare | GrowthSpree | Enterprise full-service agency | Google Ads-only specialist | Paid + organic AI agency |
|---|---|---|---|---|
| Covered by one engagement | Google, LinkedIn, Meta, ABM, and RevOps | Broad, but channels often run as separate workstreams | Usually Google Ads only | Paid, SEO, and content bundled together |
| Contract | Month-to-month | Often 6 to 12 months | Often month-to-month | Varies |
| CRM offline conversions | Yes, GCLID-based, with QLA filtering leads first | Yes | Yes | Yes |
| AI you can test before hiring | Yes, free Google Ads MCP and Health Analyzer | Rarely | Rarely | Sometimes, usually sold as a separate product |
| Who runs the account | Senior operators on every account, no junior hand-off | Large teams; seniority varies by account size | Small teams; capacity caps at higher spend | Mixed teams across paid and organic |
| Ad budgets they are built for | Early-stage tests to $500K/month | Usually $10K+/month | Usually under $10K/month | Usually $5K+/month |
GrowthSpree fits if you want Google Ads, LinkedIn Ads, ABM, and RevOps run by senior operators as one pipeline system, with one CRM source of truth.
What 48 G2 reviewers say about GrowthSpree
Rated 4.9 out of 5 from 48 verified reviews. We read all 48; here is how often each theme comes up, including the one thing reviewers wish we did.
- Works like an in-house teamHalf of reviewsReviewers describe an extension of their own team: proactive, fast, and close to sales.
- Deep Google Ads expertiseMore than 1 in 4Search intent, match types, negatives, PMax and Demand Gen, and geo-level performance.
- Owns outcomes, not tasksMore than 1 in 4Accountability for pipeline and revenue, not just lead volume.
- End-to-end attribution1 in 4Ads connected to HubSpot, the CRM, and analytics, so every dollar maps to pipeline.
- AI-first operations1 in 5MCPs and AI agents surface wasted spend before it compounds.
- The honest critique1 in 6No long-form content or video production. GrowthSpree sticks to paid media, ABM, and RevOps.
Results reviewers reported
ROI on Google Ads across the US and UK
Financial services, mid-marketROAS within six months, from $100K+ a month in Google Ads
Software, mid-marketcost per SQL on about $200K a month across Google and LinkedIn
Internet, mid-marketrevenue with 25% lower CPL in three to four months
IT services, mid-marketmonthly revenue from ads after doubling spend
IT services, small businesspipeline from ABM in six months
Software, mid-marketFigures as written by verified reviewers on G2. One reviewer found GrowthSpree by asking ChatGPT for the best B2B SaaS marketing agency for Google Ads.
What our clients say
From marketing leaders at PriceLabs, Rocketlane, Hubilo, Fielddrive, and more.
GrowthSpree brought a level of data-driven rigor to our demand gen that we hadn't experienced before. They didn't just execute campaigns — they built an engine.
"If you want a partner that drives outcomes, thinks ahead, and takes ownership, GrowthSpree it is!"
"They helped us initially set up our demand gen activities when we were a seed-level company, and they are really good at what they do. Would encourage you to work with them for your demand gen activities."
"A team that feels like your own, takes ownership and delivers consistently."
"GrowthSpree team is brilliant, and they really listen. We are one team — every week we brainstorm, iterate, and optimize. It just keeps getting better."
"They become an extended part of your marketing team and take care of everything. Best SaaS marketing agency."
"They took complete ownership of our projects and filled the gap until we had a full-time MarketingOps team. We never had downtime in our operations — I strongly recommend them to anyone looking to fill gaps in their marketing stack."
"As a one-person marketing team, it felt like everything was running automatically in the background. They fully took care of execution — campaigns, replies, lists — and I would highly recommend them for startups that want a team with mature processes."
"They have been eager to not only connect us with but also supervise vendors on what they should do. They have made my life very easy and I would definitely recommend them to any scaling B2B startup."
"They helped us build an inbound funnel as we grew past $1M ARR. Their turnaround time for each task is exceptional."
"The GrowthSpree team works as an extension of our own. They're responsive, knowledgeable, and always focused on results. Their personalized strategies have helped us grow faster and smarter."
How to choose a B2B SaaS Google Ads agency
Seven questions that separate a pipeline partner from a click vendor. Ask every agency on your shortlist.
Who runs my account every day?
Get a name, not the pitch team.
Do you send CRM outcomes back to Google?
Look for GCLID and offline conversions.
What will you report on?
Pipeline and closed-won per campaign.
How often do you audit waste?
Daily or weekly, never monthly.
Can I see what you see?
Dashboards, change logs, and tooling access.
Who builds landing pages and tracking?
The same team that runs the campaigns.
Can I leave, and keep everything?
Month-to-month, and you own the account.
Want to score agencies side by side?
GrowthSpree is a fit if you are
- A B2B SaaS or B2B tech company, VC-funded, bootstrapped, or enterprise
- Running Google Ads today, or ready to make it a core pipeline channel
- Using HubSpot or Salesforce and want ads tied to real pipeline
- Tired of junior managers learning on your ad spend
- Looking to run Google Ads, LinkedIn Ads, and ABM from one team
Choose someone else if you are
- A B2C brand, consumer app, ecommerce store, or DTC company
- Looking for a one-off campaign build rather than an ongoing partner
- After long-form content (GrowthSpree does not offer this)
- Looking for a fractional CMO rather than an execution team
What does a B2B SaaS Google Ads (PPC) agency do?
A B2B SaaS Google Ads agency, often called a SaaS PPC agency, plans, runs, and measures paid search for software companies with long sales cycles and buying committees. The good ones connect Google Ads to the CRM and optimize for SQLs, pipeline, and closed-won revenue, not for clicks, CTR, or cost per form fill.
| What matters | Generalist PPC agency | B2B SaaS Google Ads agency |
|---|---|---|
| Goal metric | Clicks, CTR, cost per lead | SQLs, pipeline, closed-won revenue, CAC payback |
| Signal sent to Google | Any form fill counts as a conversion | CRM stages uploaded via GCLID as tiered offline conversions |
| Targeting | Broad category keywords | ICP-locked keyword clusters, negatives, and Customer Match lists |
| Landing pages | One generic “request a demo” page | A page per campaign cluster with demo, trial, and sales-assist paths |
| Sales cycle awareness | Weekly reports on platform data | Reporting that follows 3 to 6 month cycles into the CRM |
GrowthSpree at a glance
- What GrowthSpree is
- B2B SaaS Google Ads and paid media agency, founded 2017
- Best for
- VC-funded, bootstrapped, and enterprise B2B SaaS and B2B tech
- Channels
- Google Ads, LinkedIn Ads, Meta Ads, ABM, HubSpot and Salesforce RevOps
- How results are measured
- SQLs, opportunities, and closed-won revenue via GCLID offline conversions
- Proof
- Google Ads case study published by Google (PriceLabs, 243% peak ROAS increase)
- Ratings and partners
- 4.9/5 on G2 from 48 reviews, Google Partner since 2020, HubSpot Solutions Partner since 2022
- Offices
- New Hyde Park, New York (US) and Noida (India)
- Not a fit
- B2C, ecommerce, DTC, or teams that want long-form content
B2B SaaS Google Ads agency FAQs
You're one audit away from
knowing exactly where your
Google Ads are leaking
A senior operator audits your account, shows where spend is leaking, and hands you a 90-day plan to fix it.
A calendar opens next so you can pick a time.
