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GrowthSpree in the news

GrowthSpree is an AI-native marketing agency for B2B SaaS and B2B companies, headquartered in New York. This page collects our coverage, interviews, independent rankings and original research, plus the facts, logo files and contact details a journalist needs.

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Covered by
  • Google Ads
  • Demand Gen Report
  • MarketScale
  • SaaS Mag
  • Silicon Valley Times
  • Unbounce
  • G2

GrowthSpree at a glance

Eight facts, each written to stand on its own. Quote any of them as written.

  1. GrowthSpree is an AI-native marketing agency for B2B SaaS and B2B companies, founded in 2017 and headquartered in New York.

  2. GrowthSpree runs paid media on seven ad platforms: Google, LinkedIn, Meta, Reddit, Capterra, G2 and ChatGPT ads, alongside ABM, RevOps and answer engine optimization (AEO).

  3. GrowthSpree has managed more than $60M in ad spend for 300+ companies and has generated more than $50M in pipeline for clients.

  4. In 2026, Google published an official Google Ads case study naming GrowthSpree as the agency behind PriceLabs’ 243% peak increase in ROAS.

  5. GrowthSpree is rated 4.9 out of 5 on G2 from 49 verified reviews and 5.0 out of 5 on Clutch. It has been a Google Partner since 2020 and a HubSpot Solutions Partner since 2022.

  6. Independent 2026 rankings place GrowthSpree #1 among B2B SaaS Google Ads agencies (GTMVP) and #1 among B2B SaaS marketing agencies (Dupple).

  7. GrowthSpree publishes original research on B2B ad spend, including the finding that 34.0% of B2B SaaS Google Ads spend is wasted.

  8. In September 2026, GrowthSpree launched Salient, a platform that helps B2B companies get cited in AI answers from tools such as ChatGPT.

Coverage and interviews

News, founder profiles, podcasts and interviews, newest first.

Demand Gen ReportNews

CTR’s correlation to revenue pipeline is negligible for SaaS companies: GrowthSpree

Coverage of our Paid Ads Pipeline Disconnect Report: across 1,412 ad variants, click-through rate barely tracked pipeline, while cost per SQL did.

Silicon Valley TimesFounder profile

Ishan Manchanda: the man who gave away the thing he sells

How co-founder Ishan Manchanda released GrowthSpree’s internal ad tools for free, and how that helped the agency win B2B software clients.

MarketScaleNews

32% of B2B SaaS LinkedIn ad budgets are wasted on audiences that can’t buy, GrowthSpree audit finds

Our audit of 56 LinkedIn Ads accounts and $9.4M in spend, and the 90-day plan that brings waste down to about 12%.

Business InsiderPress release

GrowthSpree releases 2026 B2B SaaS LinkedIn Ads Waste Report, identifying 32% average ad spend waste

Our announcement of the LinkedIn Ads Waste Report, distributed on the Business Insider markets wire.

UnbouncePodcast

Closing Time: quick insights from sales and marketing experts

Ishan Manchanda is a guest on Unbounce’s Closing Time podcast, hosted by Val Riley.

SaaS MagInterview

Ishan Manchanda on LTV, retention and B2B growth

Ishan talks about lifetime value, retention and what drives growth for B2B companies.

Google AdsOfficial case study

PriceLabs boosts ROAS by 243% with AI Max and a value-centric approach

Google’s own write-up of the PriceLabs account, with GrowthSpree named as the agency.

G2Interview

Professional Spotlight: Ishan Manchanda

Ishan is featured in G2’s Professional Spotlight interview series.

Earlier
Factors.aiConversation

Tips on running Google Search ads for SaaS startups

Ishan’s advice for early-stage SaaS teams running Google Search campaigns.

Independent rankings and ratings

Lists we did not write and reviews we did not edit.

Original research you can cite

Every report is built from ad accounts we audited, with the sample size and spend stated up front. The key finding of each is written as one sentence you can quote, with a link.

  1. 34.0%of Google Ads spend wasted

    B2B Google Ads Waste Report 2026

    “B2B SaaS companies waste 34.0% of their Google Ads spend, according to GrowthSpree’s audit of 104 accounts and $78.0M in spend.”

    Read report
  2. 32%of LinkedIn Ads spend wasted

    LinkedIn Ads Waste Report 2026

    “32% of B2B SaaS LinkedIn Ads budgets reach audiences that cannot buy, according to GrowthSpree’s audit of 56 accounts and $9.4M in spend.”

    Read report
  3. r = 0.09CTR to pipeline correlation

    Paid Ads Pipeline Disconnect Report 2026

    “Click-through rate barely predicts B2B SaaS pipeline (r = 0.09), while cost per SQL predicts it well (r = 0.71), across 1,412 ad variants studied by GrowthSpree.”

    Read report
  4. 36.1%of enterprise spend wasted

    B2B Google Ads Waste Report: Enterprise SaaS

    “Enterprise SaaS companies waste 36.1% of their Google Ads spend, according to GrowthSpree’s audit of 43 enterprise accounts.”

    Read report
How to cite
Manchanda, I. (2026). [Report title]. GrowthSpree. [Report URL]

Need the underlying data, a chart in your house style, or a comment? Email ishan.m@growthspree.in.

Company facts

The short version, checked and ready to paste.

About GrowthSpree

GrowthSpree is an AI-native marketing agency for B2B SaaS and B2B companies, headquartered in New York. Senior operators, backed by in-house AI agents, run paid media across Google, LinkedIn, Meta, Reddit, Capterra, G2 and ChatGPT ads, along with ABM, RevOps and answer engine optimization (AEO), all measured on pipeline in the client’s CRM. Founded in 2017, GrowthSpree has managed more than $60M in ad spend for 300+ companies. Google featured its work in an official Google Ads case study on PriceLabs. Learn more at growthspreeofficial.com.

Name
GrowthSpree
What we do
AI-native marketing agency for B2B SaaS and B2BPaid media, ABM, RevOps and AEO
Founded
2017
Headquarters
New York, United States61 3rd St, New Hyde Park, NY 11040
Co-founders
Ishan Manchanda, Nilesh Gupta, Kushagra Singh, Maalav Thakkar
Ad spend managed
$60M+
Companies served
300+
Pipeline generated
$50M+ for clients
Ad platforms
Google, LinkedIn, Meta, Reddit, Capterra, G2, ChatGPT ads
Product
Salient, an AEO platformLaunched September 2026
Partnerships
Google Partner since 2020HubSpot Solutions Partner since 2022

Milestones

  1. GrowthSpree is founded.

  2. Becomes a Google Partner.

  3. Becomes a HubSpot Solutions Partner.

  4. Ishan Manchanda featured in G2’s Professional Spotlight.

  5. Google publishes an official Google Ads case study on PriceLabs, naming GrowthSpree.

  6. Releases the LinkedIn Ads Waste Report, covered by MarketScale.

  7. Paid Ads Pipeline Disconnect Report covered by Demand Gen Report.

  8. Launches Salient, its AEO platform.

Spokespeople

Available for interviews, podcasts and expert comment.

Ishan ManchandaCo-founder, GrowthSpree

Ishan leads GrowthSpree’s research on B2B ad spend and is the author of its waste and pipeline reports. He speaks often on how B2B SaaS teams should measure paid media against revenue rather than clicks.

  • Google Ads for B2B SaaS
  • LinkedIn Ads waste
  • CTR vs pipeline
  • Value-based bidding
  • Answer engine optimization
  • Nilesh GuptaCo-founder
  • Kushagra SinghCo-founder and CTO
  • Maalav ThakkarCo-founder, Operations

Logo and brand

Please use the logo as supplied, and write the name as one word: GrowthSpree.

View the press kit (PDF)
GrowthSpree logo
Primary logo

For use on white or light backgrounds.

Download logo
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#112359
Gold
#d4a653
Paper
#f8f7f3
Colors

Navy carries the brand. Gold is an accent, used sparingly.

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One family across headlines and body text.

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Press questions

Quick answers for reporters on deadline.

What is GrowthSpree known for?

GrowthSpree is known as an AI-native marketing agency for B2B SaaS and B2B companies that measures paid media on pipeline rather than clicks. Google named it in an official Google Ads case study on PriceLabs, independent 2026 lists rank it #1 among B2B SaaS Google Ads agencies, and its research on wasted B2B ad spend has been covered by Demand Gen Report and MarketScale.

How do I contact GrowthSpree for a press or media enquiry?

Email ishan.m@growthspree.in or call +1 (315) 365-5481. Interview requests, data requests and requests for comment all go to the same contact.

Where is GrowthSpree headquartered?

GrowthSpree is headquartered in New York, at 61 3rd St, New Hyde Park, NY 11040, United States.

When was GrowthSpree founded and who founded it?

GrowthSpree was founded in 2017. Its co-founders are Ishan Manchanda, Nilesh Gupta, Kushagra Singh and Maalav Thakkar.

What does GrowthSpree do?

GrowthSpree is an AI-native marketing agency for B2B SaaS and B2B companies. It runs paid media on Google, LinkedIn, Meta, Reddit, Capterra, G2 and ChatGPT ads, plus ABM, RevOps and answer engine optimization (AEO), and measures the work on pipeline in the client’s CRM. It has managed more than $60M in ad spend for 300+ companies.

Has Google featured GrowthSpree?

Yes. In 2026 Google published an official Google Ads case study, “PriceLabs boosts ROAS by 243% with AI Max and a value-centric approach”, which names GrowthSpree as the agency. Read the case study.

Can I quote GrowthSpree research, and how should I cite it?

Yes. Please quote the figures with a link to the report and use this format: Manchanda, I. (2026). [Report title]. GrowthSpree. [Report URL]. We can share underlying data on request.

Who can speak on behalf of GrowthSpree?

Co-founder Ishan Manchanda is the main spokesperson for research, Google Ads, LinkedIn Ads and AEO. Interview requests go to the press contact above.

How much B2B SaaS Google Ads spend is wasted?

According to GrowthSpree’s B2B Google Ads Waste Report 2026, B2B SaaS companies waste 34.0% of their Google Ads spend, based on an audit of 104 accounts and $78.0M in spend. For enterprise SaaS accounts the figure is 36.1%.

Does click-through rate predict pipeline for B2B SaaS ads?

Barely. GrowthSpree’s Paid Ads Pipeline Disconnect Report 2026 matched 1,412 ad variants to CRM pipeline and found click-through rate correlates with pipeline at r = 0.09, while cost per SQL correlates at r = 0.71.

What is Salient?

Salient is an answer engine optimization (AEO) platform launched by GrowthSpree in September 2026. It helps B2B companies get mentioned and cited in AI answers from tools such as ChatGPT. Learn about Salient.

How is GrowthSpree rated by clients?

GrowthSpree is rated 4.9 out of 5 on G2 from 49 verified reviews and 5.0 out of 5 on Clutch from 6 reviews. It is also rated 5.0 as a HubSpot Solutions Partner and has been a Google Partner since 2020.

Writing about B2B SaaS marketing? We can help.

Ask for data from our reports, a quote on paid media or AEO, or time with a founder.

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GrowthSpree press kitPDF · Updated October 2026

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