Client Success Story

Hubilo Case Study: Driving Business Growth through Paid Ads and Marketing Optimization

How we helped Hubilo achieve consistent lead generation, optimized spend, and improved campaign performance across Google Ads, LinkedIn, and Meta platforms in just 3 months

98
RADs Generated
30
SALs Generated
$294K
Pipeline Value
86%
CPR Reduction
Hubilo
Hubilo
Leading webinar platform for seamless virtual events
Founded
2020
Headquarters
San Francisco, CA
Company Size
50-200 employees
Campaign Period
Jan – Mar 2025
Hubilo × GrowthSpree — At a Glance
Client Hubilo — webinar & virtual-events platform, founded 2020, San Francisco
Problem Needed consistent lead generation and lower acquisition cost across Google, LinkedIn, and Meta paid ads
Result 98 RADs, 30 SALs, and $294K pipeline value with an 86% Google CPR reduction
Timeframe 3 months (January – March 2025)
  • GrowthSpree generated 98 RADs and 30 Sales Accepted Leads for Hubilo, creating $294K in pipeline value in three months.
  • Google Ads cost per result fell 86%, from $764.93 in January to $103.71 in March, while monthly lead volume grew 9×.
  • LinkedIn click-through rate improved 9.5×, rising from 0.59% in January to 5.62% in March through video and thought-leadership creative.
  • Meta cost per lead dropped 88%, from $286.57 to $33.07, driving 52 eBook downloads in March alone.
  • Monthly pipeline value grew 4×, from $33.6K in January to $136K in March.

About Hubilo

Hubilo is a leading webinar platform that helps companies and organizations create seamless and engaging virtual events. The company partnered with us to manage their paid ad campaigns, optimize marketing spends, and drive lead generation through strategic marketing efforts across Google Ads, LinkedIn, and Meta platforms.

Baseline: Where Hubilo Started

Baseline snapshot — January 2025, before optimization
Spend / channelsGoogle, LinkedIn, and Meta paid campaigns were running but needed budget optimization and clearer per-channel roles.
CAC / cost per resultGoogle Cost Per Result was $764.93 in January — high and inefficient for the lead volume it produced.
Conversion rateLinkedIn click-through rate was just 0.59% in January, and Google generated only 1 RAD that month.
Tracking / measurementMulti-channel performance needed measuring per platform each month so budget could be reallocated to what actually converted.

Key Objectives

1
Increase Lead Generation (RADs) through targeted campaigns
2
Optimize Campaign Spend to ensure maximum ROI
3
Improve Conversion Metrics across different channels
4
Enhance Brand Visibility via multi-channel advertising

Strategy at a Glance

Campaigns

High-intent competitor search on Google (e.g. "on24 competitors", "Goldcast"), video and thought-leadership on LinkedIn, and eBook lead magnets on Meta.

Bidding & budget

Adjusted bid strategies toward high-performing keywords and reallocated spend to the best-converting platforms each month.

Landing pages & creative

Video ads and thought-leadership content lifted LinkedIn CTR 9.5×, while eBook offers drove cost-efficient Meta downloads.

Tracking

Per-platform CPR, CPL, and CTR tracked month over month to optimize toward SALs and pipeline value.

Lead Generation & Pipeline Growth

RADs
SALs
Pipeline ($K)

Platform Performance

Hubilo's campaigns across Google, LinkedIn, and Meta platforms contributed significantly to their lead generation

G
Google Ads
$764.93
Jan CPR
→
$103.71
Mar CPR
January1 RAD
February5 RADs
March9 RADs
in
LinkedIn Ads
0.59%
Jan CTR
→
5.62%
Mar CTR
January1 RAD @ $417.10
FebruaryOptimizing
March7 RADs @ $276.66
M
Meta Ads
$286.57
Jan CPL
→
$33.07
Mar CPL
January1 RAD
February6 RADs
March52 eBook downloads

Budget vs. Spend by Platform

Google
LinkedIn
Meta

CTR Performance Over Time

Google
LinkedIn
Meta

Pipeline Growth: $33K → $136K

Monthly pipeline value grew 4× from January to March, demonstrating consistent improvement in lead quality and conversion

January
$33,600
7 SALs Generated
→
February
$124,500
10 SALs Generated
→
March
$136,000
13 SALs Generated

Challenges & Optimization Strategies

⚔️
Increasing Competition in Paid Search
As the competition increased, particularly in branded and competitor campaigns (like ON24), there were slight fluctuations in impressions and CTR. Adjusting bid strategies and focusing on high-performing keywords like "on24 competitors" and "Goldcast" helped Hubilo maintain its position.
🎨
Creative Testing
The success of video ads and thought leadership content in March significantly boosted engagement, increasing CTR on LinkedIn from 0.59% in January to 5.62% in March.
💰
Budget Adjustments
In March, Hubilo overspent their budget in certain campaigns, such as Google Ads, but this led to improved SALs and overall higher conversions, especially with paid search and competitor targeting campaigns.

The Results: Multi-Channel Success

98
Total RADs Generated
30
Sales Accepted Leads
$294K
Pipeline Value Created
86%
CPR Reduction (Google)
9.5×
LinkedIn CTR Improvement
(0.59% → 5.62%)
4×
Pipeline Growth
($33K → $136K)
9×
Google RADs Growth
(1 → 9 per month)

The Business Impact

What the multi-channel program delivered where it counts — pipeline, qualified leads, cost efficiency, and growth.

Pipeline $294K pipeline value created across three months, growing 4× from $33.6K to $136K.
SALs — qualified leads 98 RADs and 30 SALs generated, rising from 7 SALs in January to 13 in March.
CAC — cost per result 86% Google CPR reduction ($764.93 → $103.71) and an 88% Meta CPL cut ($286.57 → $33.07).
Revenue — growth 9.5× LinkedIn CTR gain (0.59% → 5.62%) and 9× more Google RADs per month (1 → 9).
Monthly lead generation & pipeline in text (chart data)
MonthRADsSALsPipeline value
January177$33,600
February4410$124,500
March3713$136,000
Total9830$294,100
Monthly ad spend by platform in text (chart data)
MonthGoogleLinkedInMeta
January$2,949.30$4,988.51$231.04
February$6,121.25$3,917.02$2,226.37
March$6,877.60$6,669.11$326.74
Monthly click-through rate (CTR %) by platform in text (chart data)
MonthGoogleLinkedInMeta
January35.88%0.59%0.60%
February29.52%1.39%0.96%
March28.84%5.62%0.74%
Cost per result / lead by platform in text (Jan → Mar)
PlatformJanuaryMarchChange
Google (CPR)$764.93$103.71−86%
LinkedIn (CPL)$417.10$276.66−34%
Meta (CPL)$286.57$33.07−88%

Frequently Asked Questions

In just 3 months, Hubilo generated 98 RADs and 30 Sales Accepted Leads (SALs), creating $294,000 in pipeline value and achieving an 86% reduction in Cost Per Lead (CPR).
Google Ads CPR dropped from $764.93 in January to $103.71 in March (an 86% reduction), while monthly lead volume grew 9× (from 1 to 9 RADs per month) by targeting high-intent competitor terms.
By testing visual video ads and thought-leadership content, GrowthSpree improved Hubilo's LinkedIn Click-Through Rate (CTR) by 9.5×, rising from 0.59% in January to a peak of 5.62% in March, reducing the cost per lead to $276.66.
Meta Ads CPL was reduced by 88% from $286.57 in January to $33.07 in March, driving 52 high-quality eBook downloads in March alone.
Hubilo is a leading virtual events and webinar platform designed to help enterprises host highly engaging digital events.
A Sales Accepted Lead (SAL) is a lead that the sales team has reviewed and formally accepted as qualified and worth pursuing — a step beyond a marketing-qualified lead. For Hubilo, 30 SALs across three months created $294K in pipeline value.
Focus spend on high-intent keywords, test stronger creative, and reallocate budget to the best-converting platforms. For Hubilo, targeting competitor search terms cut Google CPR 86% ($764.93 to $103.71), while video and thought-leadership creative lifted LinkedIn CTR 9.5× and interest-based Meta campaigns brought CPL down to $33.07.

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