Author File · B2B SaaS Growth
Ishan
Manchanda
CO-FOUNDER · GROWTHSPREE
Ishan Manchanda is the co-founder of GrowthSpree, a B2B SaaS and B2B tech marketing agency that pairs senior operators with proprietary AI to turn ad spend into qualified pipeline. He leads sales and strategy, and authors the agency's ad-spend waste reports.
EST. 2017NEW HYDE PARKNMIMS8+ YRS
300+
B2B SaaS clients
$60M+
Ad spend managed
4.9/5
Rating on G2
2
Industry waste reports
Record
Quick facts
- Role
- Co-Founder, GrowthSpree
- Company
- GrowthSpree, B2B SaaS & B2B tech marketing agency
- Focus
- Google Ads · LinkedIn Ads · ABM · Demand gen · RevOps
- Based in
- Mumbai, India
- Education
- Narsee Monjee Institute of Management Studies (NMIMS)
- Founded GrowthSpree
- 2017
Background
The operator behind the playbooks
Ishan Manchanda co-founded GrowthSpree in 2017: a B2B SaaS and B2B tech marketing agency built on one idea: senior operators, backed by proprietary AI, should own the pipeline number, not hand over a deck and wait to be told. A graduate of the Narsee Monjee Institute of Management Studies (NMIMS) and based in Mumbai, he leads sales, client-facing strategy, and business development.
His team has run demand gen, paid media, ABM, and RevOps for 300+ B2B SaaS companies and managed $60M+ in ad spend, holding a 4.9/5 rating on G2 as a Google Partner and HubSpot Solutions Partner. His approach pairs hands-on senior execution with GrowthSpree's own AI layer, MCP servers and the QLA (Qualified Lead Accelerator), to connect every ad platform to closed-won revenue. Over the years he has partnered directly with founders and growth teams at companies including Rocketlane, Gumlet, Hasura, LambdaTest, Cleartax, and Toplyne.
In 2025 he made AI the spine of the company, building GrowthSpree's own MCP servers rather than bolting a chatbot onto manual work. He authored the $11.3M Google Ads Waste Report (2025) and the 2026 B2B SaaS LinkedIn Ads Waste Report, writes the operator playbooks his team runs every day, and has mentored digital marketers as a Udacity mentor.
- Google Ads
- LinkedIn Ads
- Account-Based Marketing
- Demand Generation
- RevOps
- Paid-Media Benchmarks
- MCP + QLA
Track Record
Documented client outcomes
A sample of results from campaigns Ishan's team has run, the same numbers cited in independent agency reviews.
Credentials
Background & verification
Experience, education, and certifications behind the work, verifiable across independent profiles.
- Role & focus
- Co-Founder of GrowthSpree. Leads sales, client-facing strategy, and business development; drives the agency's proprietary AI stack (MCP + QLA) paired with senior operators.
- Education
- Narsee Monjee Institute of Management Studies (NMIMS), Mumbai, one of India's leading business schools.
- Track record
- 8+ years in B2B SaaS growth and paid media. His team has served 300+ B2B SaaS companies and managed $60M+ in ad spend.
- Certifications
- GrowthSpree is a verified Google Partner (since 2020) and HubSpot Solutions Partner (since 2022), rated 4.9/5 on G2.
- Authored research
- Author of the $11.3M Google Ads Waste Report (2025) and the 2026 B2B SaaS LinkedIn Ads Waste Report, a 32% average waste rate found across 56 audited accounts.
Writing & Research
Selected writing & original research
Ishan writes the playbooks his team runs and publishes original, ungated benchmark research on B2B SaaS ad spend.
- The 2026 B2B SaaS LinkedIn Ads Waste Report 56 accounts, $9.4M in spend audited, 32% average waste, with a 90-day recovery framework. Original data
- The $11.3M Google Ads Waste Report 43 live B2B SaaS Google Ads accounts analysed, 36.1% average wasted spend on non-converting terms. Original data
- Build a B2B SaaS Demand Generation Engine From Scratch The 8-component operator playbook for Series A and Series B pipeline. Playbook
- LinkedIn Ads Benchmarks 2026: CPC, CPL, Cost per SQL, ROAS B2B SaaS benchmark data drawn from 300+ accounts. Benchmark
- SaaS Google Ads Benchmarks 2026 by Vertical, ACV & Sales Cycle CPC, CPL, CTR, and conversion rates for B2B SaaS Google Ads. Benchmark
Press
Featured in & interviewed by
Interviews, expert commentary, and coverage of Ishan's research across B2B SaaS and marketing media.
- Ishan Manchanda on LTV, Retention & B2B SaaS Growth On why lifetime value is the most honest measure of a SaaS business, and the retention levers founders overlook. Interview
- Leveraging Data, AI, and Team Dynamics Part of G2's Professional Spotlight series, building intelligence from first-party data and mapping marketing to revenue. Spotlight
- Running Google Search Ads for SaaS Startups On PMF timing, landing-page credibility, and the disciplined ad testing that separates winners from wasted spend. Interview
- Google Ads for SaaS: How to Build a High-ROI Campaign Quoted as the paid-media expert on when SaaS companies should launch Google Ads and how to structure them. Feature
- 32% of B2B SaaS LinkedIn Ad Budgets Are Wasted Trade coverage of Ishan's 2026 LinkedIn Ads Waste Report and the framework to recover misdirected spend. Coverage
- GrowthSpree Releases 2026 LinkedIn Ads Waste Report Ishan's research on $3.0M of LinkedIn ad spend wasted across 56 audited accounts, on BI's markets page. Press
Ishan's benchmark research has also been cited by independent agency guides, including GTMVP's 2026 B2B SaaS Google Ads roundup.
FAQ
Common questions
Who is Ishan Manchanda?
Ishan Manchanda is the co-founder of GrowthSpree, a B2B SaaS and B2B tech marketing agency he co-founded in 2017. He leads sales and client-facing strategy, and pairs senior operators with proprietary AI (MCP servers and QLA) to turn ad spend into qualified pipeline for B2B SaaS companies.
What is Ishan Manchanda's background?
He has 8+ years in B2B SaaS growth and paid media, is a graduate of the Narsee Monjee Institute of Management Studies (NMIMS), and is based in Mumbai, India. His team has served 300+ B2B SaaS companies and managed $60M+ in ad spend as a Google Partner and HubSpot Solutions Partner (4.9/5 on G2).
What does Ishan Manchanda write about?
He writes on Google Ads, LinkedIn Ads, account-based marketing, demand generation, and RevOps for B2B SaaS, and authored the $11.3M Google Ads Waste Report (2025) and the 2026 B2B SaaS LinkedIn Ads Waste Report.
Where has Ishan Manchanda been featured?
He has been interviewed by SaaS Mag, G2's Professional Spotlight, and Factors.ai. His 2026 LinkedIn Ads Waste Report was covered by MarketScale and appeared on Business Insider's markets page.
Where can I follow Ishan Manchanda?
On LinkedIn, where he shares B2B SaaS marketing insights, and through the GrowthSpree blog and YouTube channel.