.webp)
Objective:
The primary goal was to build a pipeline of enterprise customers for Atomicwork, targeting three key categories: CIOs, Directors/VPs of IT, and IT Administrators/Support/Managers. Each category presented unique challenges, from aligning IT strategies with business objectives to managing high volumes of support requests.
Atomicwork’s USPs & Value Proposition:
Atomicwork stands out with its Gen AI-powered tool, serving as a single source of truth and offering seamless processes while adhering to compliance standards. Additionally, it fulfills employee expectations by providing instant help, ultimately easing IT operations and saving valuable time through automated internal service management. This combination of USPs and value proposition positions Atomicwork as a comprehensive solution for streamlining IT processes and enhancing employee satisfaction.
Target Countries: North America
Ideal Industries: Fintech, Banking, Healthcare.
Target Clients:
- CIOs: Focused on digital transformation, scalability, performance, budget constraints, and meeting employee expectations.
- Directors/VPs of IT: Addressing alignment with business objectives, scalability, data security, innovation, and user training and adoption.
- IT Administrators/Support/Managers: Dealing with high volumes of requests, non-technical users, time pressure, multitasking, documentation, compliance, user support, and scalability.
Solution Implementation:
- The first couple of months (Nov-Dec) were about setting up the entire infrastructure, experimentation on both Ads and ABm to figure out the right ICP mapped with the ideal positioning and messaging.
- The performance was on the lower side in these two months because it was the first time the entire engine was being setup, with the client still figurign out a lot of things, and more importantly it was the holiday season in US.
- From Jan onwards till date, we have focussed completely on performance marketing on Google ads as well as LinkedIn ads, along with cold outreach.
- Performance Marketing: This involved running search ads focusing on high intent keywords and awareness ads on LinkedIn targeting prospects via Account-Based Marketing (ABM) and custom audience. We were spending between $5-10k a month.
- ABM Strategy: Setting up email infrastructure and executing ABM on target groups in the US via email and LinkedIn, focusing on multiple lists including high intent and website visitors.
Results and KPIs( Jan - March):
- Inbound Leads: 24 SQLs.
- Outbound Meetings: 30 qualified meetings.
- Pipeline Growth: Achieved a pipeline of $750k USD in the last quarter.
Conclusion:
Through strategic collaboration with GrowthSpree, Atomicwork successfully built a pipeline of enterprise customers by addressing diverse client needs across various organizational levels. The comprehensive approach encompassing performance marketing, ABM, and well-planned solutions resulted in significant lead generation and pipeline growth.
