How GrowthSpree Helped Legistify Identify & Scale in New International Markets
A discover-then-scale outbound program across email and LinkedIn — engineered for deliverability — that reached 4,652 senior legal buyers and earned a 13% MQL rate with just two seats.
The Mission
Legistify is one of the world's leading and fast-growing legal technology companies. Its goal: identify the right international markets to scale into, then build a repeatable outbound engine to win customers there — with calls booked as the primary KPI.
The Challenge
The objective was to discover which international markets to scale in — exploring the Middle East, Africa, SEA, USA, and APAC — and validate demand before committing. Legistify then needed an outbound motion that could reach senior legal buyers, land in their inbox, and convert interest into booked calls, all run efficiently by a lean two-seat team.
Key Challenges Identified
Our Strategy
Discover, then scale. We ran a global discovery phase to validate demand across regions, narrowed to the markets that actually responded — Africa, the Indian subcontinent, and SEA — then moved into a development phase concentrated on Africa. The motion was multi-channel cold outreach across email and LinkedIn, engineered for deliverability and personalization at every step.
The GrowthSpree Approach
GrowthSpree built Legistify's international outbound engine end to end. We targeted Heads of Legal and Legal Counsels at companies with in-house legal teams, and ran multi-channel cold outreach across email and LinkedIn.
To protect deliverability, we warmed the sending domain with Lemwarm, then executed personalized outbound campaigns in Lemlist — landing in the primary inbox, A/B-testing variations, and tracking every campaign — first to validate markets globally, then to scale in Africa.
How GrowthSpree Saved the Day
Targeting
We focused on Heads of Legal and Legal Counsels at companies with in-house legal teams — a precise, senior ICP — across the regions being validated for international expansion.
Multi-Channel Outreach
Cold outreach ran across both email and LinkedIn, reaching thousands of senior legal buyers in parallel and reinforcing the same messaging across channels.
Deliverability & Process
We warmed the sending domain with Lemwarm, then ran Lemlist campaigns built for primary-inbox deliverability, per-prospect personalization, A/B testing of variations, and efficient tracking and reporting.
Our Plan of Action: Discover, Then Scale
Validate the right markets first, build an outbound engine that lands in the inbox, then concentrate it on the winning region.
Discover & Validate Markets
Ran a global discovery phase across the Middle East, Africa, SEA, USA, and APAC to validate demand, then narrowed to Africa, the Indian subcontinent, and SEA based on real response data.
Engineer Deliverability
Warmed the sending domain with Lemwarm and built personalized outbound campaigns in Lemlist for maximum primary-inbox deliverability, with A/B testing of variations and full performance tracking.
Scale the Winning Market
Moved from discovery into development, concentrating the two-seat outbound engine on Africa to drive MQLs, surface SQLs, and feed booked calls.
The Results: A Validated Market and a Working Engine
Reached
Earned
Surfaced
Across a global discovery phase and an Africa scale phase, a two-seat team reached 4,652 prospects and earned 559 MQLs — a 12% blended MQL rate, peaking at 13% — surfacing 63 SQLs to feed booked calls.
Performance Breakdown
How the outreach engine converted, and how MQL rates held up as the program moved from discovery to scale.
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