How GrowthSpree Drove 54 SQLs & 30 Opportunities for MoveInSync with Targeted ABM
A two-product, two-channel account-based program across MoveInSync (employee transport) and WorkInSync (workplace optimization) — reaching 4,517 decision-makers and converting senior buyers into real pipeline.
MoveInSync × GrowthSpree — At a Glance
- GrowthSpree generated 54 SQLs and 30 sales opportunities for MoveInSync and WorkInSync from 4,517 contacts across 174 target accounts.
- LinkedIn outreach via Dripify delivered a 25.82% reply rate versus just 0.46% for email via Instantly, settling the channel question decisively.
- WorkInSync converted more efficiently than MoveInSync, producing 40 of the 54 SQLs and 22 of the 30 opportunities.
- Senior decision-makers — Directors, Product Managers, and Sales Managers — engaged most and converted best.
- The head-to-head channel test showed almost all pipeline came from LinkedIn, guiding where to concentrate future spend.
The Mission
MoveInSync offers cutting-edge employee-transportation management, helping organizations streamline commute planning and optimize workforce logistics. Its sister platform, WorkInSync, handles workplace optimization — desk booking and meeting-room management. Both target enterprise customers to improve operational efficiency and employee productivity.
The Challenge
MoveInSync needed account-based motions for two distinct products — transportation and workplace optimization — that could reach high-level decision-makers across many industries, turn them into SQLs and opportunities, and reveal which outreach channel actually performed.
Key Challenges Identified
Baseline: Where MoveInSync Started
| Spend / channels | Two channels were run head-to-head — LinkedIn (Dripify) and email (Instantly) — because there was no prior read on which would actually convert. |
|---|---|
| CAC / cost model | Not a paid-media CAC — success was measured by SQLs and sales opportunities generated per outreach, not ad cost. |
| Conversion (SQL to opportunity) | Replies had to become qualified leads and then real pipeline; SQL-to-opportunity conversion was unproven at the start. |
| Targeting | Two products with two distinct buyer sets, plus hard-to-reach enterprise decision-makers spread across many industries. |
Our Strategy
We built parallel ABM programs for both products and ran them across two channels — Dripify (LinkedIn) and Instantly (email) — to settle the channel question head-on. Targeting focused on senior decision-makers in high-fit industries, with three objectives: increase engagement with key accounts, maximize SQL-to-opportunity conversion, and optimize channel performance.
The GrowthSpree Approach
GrowthSpree ran separate account-based campaigns for MoveInSync (transportation and employee commute) and WorkInSync (workplace optimization), each tuned to the industries and roles most likely to buy. We targeted senior decision-makers and nurtured replies toward qualified conversations and real opportunities.
We ran the same outreach across two channels to let performance decide where to invest — LinkedIn via Dripify and email via Instantly. The data was decisive: LinkedIn drove the overwhelming majority of replies, SQLs, and opportunities, which shaped where to double down.
Strategy at a Glance
Products
Parallel, tailored ABM motions for MoveInSync (transport) and WorkInSync (workplace optimization), each mapped to its best-fit industries.
Targeting
Senior decision-makers — Directors, Product Managers, and Sales Managers — in high-fit industries across both product lines.
Channels
The same outreach run head-to-head on LinkedIn (Dripify) and email (Instantly) to let performance decide where to invest.
Testing & tracking
Measured replies, SQLs, and opportunities by product and channel — LinkedIn won decisively at 25.82% vs 0.46% reply rate.
How GrowthSpree Saved the Day
Dual-Product ABM
Separate, tailored motions for MoveInSync's transportation buyers and WorkInSync's workplace buyers — each mapped to its best-fit industries and roles.
Head-to-Head Channel Test
We ran LinkedIn (Dripify) and email (Instantly) side by side and let performance decide where to invest — no guesswork on channel.
Decision-Maker Targeting
Directors, Product Managers, and Sales Managers in high-fit industries — the roles that engaged most and converted into SQLs.
The Results
Reached
Earned
Generated
Across two products and 174 target accounts, the program reached 4,517 contacts, earned 113 replies, generated 54 SQLs, and created 30 sales opportunities — with LinkedIn (Dripify) driving the vast majority of the pipeline.
The Business Impact
What the two-product ABM program delivered where it counts — pipeline, qualified demand, channel efficiency, and the product signal.
Performance Breakdown
From 4,517 contacts to 30 opportunities — and a clear verdict on channel, product, and audience.
MoveInSync · Transport & Commute
WorkInSync · Workplace Optimization
| Product | Contacts | Replies | SQLs | Opportunities |
|---|---|---|---|---|
| WorkInSync | 2,605 | 40 | 40 | 22 |
| MoveInSync | 1,912 | 73 | 14 | 8 |
| Total | 4,517 | 113 | 54 | 30 |
| Channel | Reply rate | SQLs | Opportunities |
|---|---|---|---|
| LinkedIn (Dripify) | 25.82% | 38 | 21 |
| Email (Instantly) | 0.46% | 0 | 0 |
Industry & Role Insights
Where the SQLs came from — and where the next gains are.
Highest-converting industries
MoveInSync: Transportation and Admin & Facility. WorkInSync: Digital Transformation and Procurement. These sectors produced the most SQLs and should anchor future targeting.
Where to refine messaging
Logistics and Supply Chain saw more "Not Interested" replies. Sharper, sector-specific messaging is the clearest lever to lift engagement here.
Roles that engaged most
Senior decision-makers — Directors, Product Managers, and Sales Managers — drove the most engagement and the strongest SQL conversion, and remain the priority targets.
The channel verdict
LinkedIn via Dripify delivered a 25.82% reply rate and effectively all SQLs and opportunities, versus 0.46% on email via Instantly — so investment concentrates on LinkedIn while email gets reworked.
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