How GrowthSpree Built Konnect Insights a Three-Continent ABM Engine
A four-phase, problem-led outbound program across India, South America, and North America — scaling from 2 to 10 seats and turning cold markets into 99 interested calls and a multi-million-dollar pipeline.
The Mission
Konnect Insights is a comprehensive platform that unifies data science, marketing, analytics, and customer experience — giving brands a true, unified picture of how they are seen across every channel.
The Challenge
Despite strong traction at home, Konnect Insights couldn't break into the North and South American markets, and the sales team had few — if any — leads to work. The mandate was twofold: open and convert the Americas, and defend and grow share in India against entrenched competitors.
Key Challenges Identified
Our Strategy
We designed a four-phase, account-based outbound program built to prove a motion in one market, then scale it into the next. Primary KPI: demo bookings and US go-to-market. Channels: email and LinkedIn. Geographies: India, South America, and North America, plus the Middle East, Europe, and SEA. Seats scaled incrementally from 2 to 10 over four months — investment following proof at every step.
The GrowthSpree Approach
GrowthSpree ran competitor-displacement ABM: we built lists of brands using each incumbent, mapped the specific problems those tools left unsolved, and wrote email and LinkedIn drips that led with the prospect's pain — not a product pitch. The only goal of a drip was to earn a conversation.
We started in India to prove the motion, then localized into South America with Spanish- and Portuguese-language drips, and finally opened North America with ABM ads. Soft CTAs — a quick call or a free assessment — replaced "Book a Demo," and we reactivated cold prospects after 2–3 months to capitalize on shifting needs.
How GrowthSpree Saved the Day
Competitor-Displacement Targeting
We went after brands already using incumbents — Locobuzz, OneDirect, Simplify360 and more — and built differentiation points from real customer reviews and client knowledge transfer.
Multi-Geo, Localized Outreach
Email and LinkedIn across India, South America, and North America — with drips localized into Spanish and Portuguese and positioning tuned to each market.
Conversation-First CTAs
No "Book a Demo." We invited prospects to a quick call or a free assessment, and re-engaged cold contacts after 2–3 months — converting roughly 30% of prior non-responders.
The Four-Phase Program: Month-on-Month Deep Dive
Prove the motion in one market, then scale it into the next — with seats and geographies expanding as the data earned them.
Migrate brands off the top three Indian incumbents — OneDirect, Locobuzz, and Simplify360.
Built target lists of brands on each competitor (researched via X/Twitter and prospecting tools), assembled differentiation points from customer reviews and client knowledge, and wrote problem-led drips positioning Konnect Insights as the better alternative — never a hard sell.
Star insight: Don't sell in the drip. Surface the prospect's problem and invite a quick call — replacing "Book a Demo" with a low-friction ask that names the competitor they already use and the brands that trust Konnect Insights.
Increase calls from the India competitor campaigns and start generating interested calls from the Latin America and Brazilian market.
Locked a winning drip and template for India and scaled seats; LinkedIn emerged as the top channel for engagement and bookings. Launched South America with Spanish- and Portuguese-language drips and an "all-in-one community engagement" positioning — and swapped the underperforming Demo CTA for a "Free Assessment of your community-engagement stack."
Star insight: Prioritize the job titles that respond first, keep LinkedIn connection notes generic to widen reach, and add seats to capitalize on the probabilistic nature of ABM.
At least one interested India call a day and one South America call a week — while researching the North American market (Social Studio, Sprout Social) and starting outreach.
Reactivated companies and contacts who'd ignored earlier outreach — and with a competitor discontinuing a feature, converted roughly 30% of former non-responders into leads. The Free-Assessment CTA scaled from 2 calls to 10. Opened North America with fresh competitor research and the same Free-Assessment angle.
Star insight: Reconnecting after 2–3 months wins deals — needs change, and catching a prospect mid-evaluation (especially when a competitor stumbles) is a game-changer. In cold American outreach, a soft CTA beats a high-commitment one every time.
Daily interested calls from India, 3+ South America calls a week, and the first North America calls — while running ABM ads on LinkedIn and Google against Sprinklr, Sprout Social, Social Studio and more.
Added a new competitor to the India list, activated a dedicated LinkedIn seat for South America (previously email-only), and scaled North America as the hypothesis proved out — prospects were readily taking free-assessment calls. Then scaled the whole program gradually.
The Results
Calls
(Next 1–2 Quarters)
Pipeline
Across four phases and three continents, the program scaled from 2 to 10 seats and 360 to 6,000 monthly prospects — delivering 99 interested calls, 107 pipeline conversations lined up for the next 1–2 quarters, and an average revenue pipeline of $1.83M–$2.2M (₹15–18 Cr at ₹82/USD).
Performance Breakdown
How a small India pilot compounded into a three-continent pipeline engine, phase by phase.
What Made It Work
Four repeatable plays behind the three-continent pipeline.
Lead with the problem, not the product
Drips addressed the pain a prospect felt with their current tool and invited a conversation. Selling happened on the call — the drip only had to earn the call.
Soft CTA beats "Book a Demo"
Swapping the demo ask for a "quick call" and a "Free Assessment of your community-engagement stack" lifted replies and cut unsubscribes across cold markets.
Localize for every market
Spanish- and Portuguese-language drips and local "all-in-one community engagement" positioning unlocked Latin America where a single English motion couldn't.
Reactivate cold prospects
Re-contacting non-responders after 2–3 months — especially when a competitor changed — converted roughly 30% of prior "no interest" contacts into leads.
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