Find every "X vs Y" query
where you're invisible.

RoleYou are running the vs-comparison gap finder for my B2B SaaS company. The goal is to scan the head-to-head buyer query battery for every pair of "YourBrand vs Competitor" and "Competitor vs YourBrand," classify each query's visibility state, and produce a prioritized vs-page production queue.

My BrandBrand: [your B2B SaaS brand name]
Category: [short category description, e.g. "project management for product teams" or "AI customer support platform"]
Existing vs-pages already live: [list URLs of any vs-comparison pages you've already built, used to avoid recommending duplicates]

Competitor List// Top 6-10 competitors. From sales call notes, lost-deal data, Citation Gap Finder runs.
// Order by frequency in lost-deal mentions if you have that data.

1. [Competitor 1, short note on positioning, e.g. "enterprise alternative, higher ACV"]
2. [Competitor 2, e.g. "incumbent, large customer base"]
3. [Competitor 3, e.g. "low-end, free tier"]
4. [Competitor 4]
5. [Competitor 5]
6. [Competitor 6]
// Add 7-10 if relevant

TaskFor each competitor, run BOTH directions of the vs-query and return classified results.

For each pair (12-20 queries total):

QUERY 01 · YourBrand vs Competitor1
1. Use web_search to run the exact query.
2. Examine top 5 organic SERP results.
3. Note: who appears, who owns the top spot, whether brand-owned vs third-party content dominates.

QUERY 02 · Competitor1 vs YourBrand
1. Same search but with the order reversed.
2. Same SERP analysis.
3. Compare whether the two directions show different visibility states (most common pattern: you own one direction, competitor owns the other).

FOR EACH QUERY · Classify into one state:

YOU WIN, Your brand appears in top 3 organic, competitor doesn't have a competitive page in top 5. Status quo, maintain.

SHARED: Both brands appear in top 5 organic but you're not #1, OR a third party page mentions both brands prominently. Position improvement opportunity.

COMPETITOR OWNS: Only the competitor's owned content appears in top 5 (typically their "Competitor vs YourBrand" page on their domain). They control the narrative; you're absent. Most urgent.

OPEN: Top 5 dominated by third-party reviews (G2, Capterra, Trust Radius) or category roundups. Neither brand owns. Medium-term build opportunity.

For each query also collect:
- Estimated monthly search volume (use Claude's general knowledge of buyer intent, not exact volume, categorize as HIGH 500+, MED 100-500, LOW <100).
- The single dominant URL on the SERP (so the user can audit firsthand).
- One-sentence snippet of how the query is being answered today.

Opportunity ScoringScore each query for production priority:

PRIORITY 1 (build immediately): COMPETITOR OWNS state + HIGH or MED volume.
PRIORITY 2 (build this quarter): COMPETITOR OWNS + LOW volume, OR OPEN + HIGH volume.
PRIORITY 3 (build next quarter): SHARED + HIGH volume, OR OPEN + MED volume.
PRIORITY 4 (defer): SHARED + LOW volume, OR YOU WIN (maintain only).

Output format1. Headline: total queries scanned, count by state, the single most urgent pair.

2. Gap matrix table: 1 row per query (12-20 rows total). Columns: Query / SERP finding / Volume / Visibility state / Priority.

3. Prioritized production queue: list the top 5-8 queries to build vs-pages for, in priority order. For each, name the query, the visibility state, and the recommended page direction (YourBrand vs Competitor or reverse).

4. Cross-direction asymmetry highlights: any pairs where you own one direction but competitor owns the other. These are the easiest wins because you only need one new page.

5. Honest calibration:
   - Search volume estimates are directional, not exact. Recommend cross-checking PRIORITY 1 candidates against actual GSC or Ahrefs data before committing engineering time.
   - Some categories have very low search volume on vs-comparison queries (e.g. niche dev tools). Flag if total query volume across all pairs is < 200/month, at that level, vs-comparison strategy may not be the highest-leverage AEO investment.
   - If a competitor doesn't have a "vs YourBrand" page at all, your gap finder might surface OPEN states that don't actually have buyer traffic. Note these as exploratory.

// Be specific about visibility state, the urgency depends on it.
// Be honest about search volume uncertainty. Directional estimates only.
// The prioritized queue is the most actionable output. Make it copy-pasteable into the Alternatives Page System workflow.
// COMPETITOR OWNS state is the single most urgent finding. Lead with it.