AEO (Answer Engine Optimization) is the practice of getting cited by AI assistants when buyers ask research questions. It is the single fastest-growing traffic source for B2B SaaS — and the most under-measured. This track is the playbook for building the content, the measurement, and the operating rhythm to own it.
Get cited when your buyers ask AI. Each capability here is a discrete job — measurement, diagnosis, content generation, structural optimization, or signal tracking. Pick the one that matches where you are today.
Most B2B SaaS sites are already getting AI referral traffic from ChatGPT, Claude, and Perplexity — they just don't know it because GA4 buries it under 'referral.' The first job is to make that traffic visible: volume, source mix, session quality, conversion rate, top landing pages. You cannot optimize what you cannot see.
Which pages should be getting AI citations and aren't? Cross-reference AI referral pages against the pages competitors get cited on to find the gaps in your content coverage.
Produce the content formats AI assistants reach for first: alternatives pages, category definitions, how-to guides, benchmarks, integration specs. Structured to be quotable.
FAQ schema, self-contained paragraphs, direct-answer leads, entity markup. The mechanical work that makes content machine-quotable without sacrificing readability.
Branded search lift in GSC. New AI referral sources appearing in GA4. The growth trajectory of Perplexity vs ChatGPT for your audience. Monthly signal cadence that catches shifts early.
Here's what a Track 01 conversation actually looks like in Claude Desktop with the Growthspree MCP installed.
Pulling that now.
Last month you had 1,847 sessions from AI assistants — up 22% from the previous period. Here's the source breakdown.
Your top three landing pages for AI traffic: /comparison/alternatives-to-[competitor] (387 sessions), /blog/b2b-saas-metrics-benchmarks-2026 (294 sessions), and /guides/api-monitoring-for-saas (231 sessions).
Two things to act on. Alternatives-to pages are your biggest AI magnet — building five more for competitors you don't yet have pages for would likely double this track's traffic. And Perplexity is growing 47% month-over-month, nearly 3x ChatGPT's rate — worth tracking separately going forward.
Each workflow is a copy-paste Claude prompt that runs against your live data in minutes. Start with the live one. The rest are coming soon.
Surface every session from ChatGPT, Claude, Perplexity, Grok, Google AI, and Copilot. Volume, quality, conversions, top pages.
Cross-reference pages you get AI traffic on vs competitor pages that get cited. Find the gaps in your content coverage.
Correlate AI referral growth with branded search growth in GSC. Measure whether AI exposure drives downstream brand searches.
Track which queries drive Perplexity citations to your site and which competitors are winning the queries you're missing.
Identify the competitors you don't yet have /alternatives-to pages for, ranked by their search and AI citation volume.
Find pages missing FAQ schema and generate the schema block with questions drawn from your actual GSC query data.
Auto-draft the one-page AEO performance memo with headline trend, top pages, and one recommendation. Ready for marketing ops review.
Extract the entities, definitions, and relationships on your site. Surface the ones missing structured markup that AI assistants rely on.
Trace AI referral sessions through HubSpot to see which AI source sends traffic that becomes pipeline — not just sessions.
The Growthspree MCP is the free connection layer between Claude and the platforms that power this track: Google Search Console and GA4. One OAuth flow, read-only access, and your data is queryable in Claude conversations within minutes.
1,000+ teams already use it. No setup fees, no contracts, no usage limits.
How the Track 01 approach is different from the way most B2B SaaS teams and agencies run AEO today.
Run the first workflow this afternoon and see your AI traffic in under 10 minutes. Or have senior GrowthSpree operators implement the full Track 01 playbook across your content and measurement stack.