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Outperforming Performance Marketing
Salt is a neo banking solution stitched together to ease payments and documentation which comes with business banking by moving it to a digital-first and automated end to end platform.
Founded: 2019
Headquarters: Southeastern, Pennsylvania
Size: 11-50 employees
Overview
"Salt is a neo banking solution stitched together to ease payments and documentation which comes with business banking by moving it to a digital-first and automated end to end platform.
- After a month of testing, we focussed our budgets on Facebook since it seemed like the perfect channel considering Salt’s TG.
- Google discovery was another channel that was discovered as a gold mine for good quality leads, something we have been trying with all our clients successfully.
- LinkedIn also remained a channel for lead generation.
The idea was to optimize the entire funnel and bring down the global lead cost while maintaining the quality of leads.
Here's how GrowthSpree saved the day!
- Utilized DB lookalike audience and generic broad audience targeting
- Scaled budget by 40% WoW.
- Leads increased by 7X, and lead costs dropped by 50%.
These targeting worked well based on our experiments which we did on small budgets. We applied this knowledge to scale our budget and thereby led to 500+ leads a month on Facebook with a very low CPL.
- Utilized the Keyword level targeting on Google Discovery with creatives that wereworking on FB and LinkedIn
- Scaled budget WoW by 20-30%.
- Reduced the CPA capping WoW by 20-30%
- Kept experimenting with different creatives leading to a 5X increase in leads.
- Regular optimization of the audience by excluding irrelevant.
Results
10X
Increase in daily transactions
80%
of total leads through
performances marketing
performances marketing
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