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Static target account lists treat every account the same — the one actively evaluating you and the one that churned last quarter both get the same ad, the same sequence, the same budget. Signal-based ABM doesn't.
The QLA Signal Stack scores 6 weighted intent signals per account in real time. Ads activate only above threshold. Outreach fires only after 50+ impressions. Every signal writes to your CRM as pipeline — not a spreadsheet.
Signal-based ABM is an account-based marketing methodology that replaces static target account lists with live intent signal scoring. Instead of distributing ad budget and outreach equally across all target accounts, signal-based ABM scores every account on weighted intent signal types and activates ads and sequences only when accounts cross scoring thresholds.
Every step is automated, CRM-native, and documented as a client-owned SOP at the end of the engagement.
Which signals are most predictive for your specific product and ICP?
Define the ideal customer profile. Configure which signal types fire for your ICP — not every signal matters equally for every product. Build the three-tier account architecture with score thresholds appropriate for your sales cycle length and deal size.
First-party, second-party, and third-party — all writing to one account record.
Connect first-party signals via the LinkedIn Ads MCP server and RB2B website deanonymisation. Connect second-party signals via Clay enrichment pulling hiring data from LinkedIn Jobs and funding data from Crunchbase. Connect third-party Bombora Company Surge® intent signals. All routes write to the HubSpot or Salesforce account record via n8n automation.
Scores update continuously, not in weekly batches.
As each signal fires, the QLA Score field on the account record updates automatically. Firmographic fit (20 pts) + Bombora intent (20 pts) + hiring (15 pts) + funding (10 pts) + tech stack (10 pts) + web visit (10 pts) = up to 85 points. When a score crosses 35, the account enters Tier 2. When it crosses 60, it enters Tier 1.
Ads only fire against accounts at or above their tier threshold.
When an account crosses Tier 2 (score 35+), LinkedIn Matched Audiences update automatically and Tier 2 creative campaigns activate. When an account crosses Tier 1 (score 60+), named 1:1 ABM campaigns with account-specific creative activate. Tier 3 accounts below 35 receive no paid media — budget concentrates only where intent signal justifies spend.
Non-negotiable. Cold sequences fail because they're cold.
No SDR contacts an account until it has received 50+ LinkedIn ad impressions or produced 1 ad engagement. A 2–3 week warming sequence — TOFU creative (awareness), then MOFU (problem framing), then BOFU (proof and CTA) — confirms the account has seen the brand before any human reaches out.
Messaging references the specific signal. SLAs are baked into the programme.
When score threshold is crossed AND warming rule is satisfied, LinkedIn (Dripify) and email (Instantly) sequences activate automatically. Messaging is personalised to the trigger signal. A funding round triggers a congratulations + relevant use case sequence. A hiring signal triggers a role-specific talk track. A Bombora surge triggers a topic-specific sequence.
Six weighted signal categories. All writing to HubSpot or Salesforce in real time. Max 85 points per account.
Company size, vertical, funding stage, geography, and employee count matched against your ICP definition. The baseline — accounts that don't fit the ICP are scored low here regardless of other signals and deprioritised automatically.
Bombora Company Surge® tracks content consumption across 5,000+ B2B websites. When multiple people at an account research a relevant topic — "ABM software", "account scoring", "intent data" — within a short window, a surge score fires. This signals active research in-market before the account ever visits your site.
Open roles in relevant functions — VP of Marketing, Head of Demand Gen, RevOps Manager, Growth Lead — indicate budget, strategic initiative, and the specific buying stage the account is in. A company posting a Head of ABM role is actively building the function your product serves. Trigger plays fire same-week.
When a named company visits your pricing page, case studies, or solution pages, RB2B identifies the company and writes the signal to HubSpot in real time. Direct intent — the account is actively evaluating you. Combined with Bombora intent, website visits are the strongest two-signal combination in the stack.
Series A, B, C raises, revenue rounds, and strategic grants indicate new budget availability and a mandate to grow. Accounts that have just raised are in active buying mode for tools that support their next growth phase. Trigger plays fire within the same week of funding announcement to maximise timing advantage.
The presence of complementary tools (HubSpot, Salesforce, Outreach, Gong) confirms the account has the infrastructure that makes your product valuable. The presence of competing tools triggers competitor conquest sequences. Tech stack signals validate ICP fit beyond firmographics.
No projections. No averages. Exact outcomes from QLA Signal Stack ABM programmes running today.
300+ reviews on G2 from companies running the QLA Signal Stack.
GrowthSpree brought a level of data-driven rigor to our demand gen that we hadn't experienced before. They didn't just execute campaigns — they built an engine.
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"If you want a partner that drives outcomes, thinks ahead, and takes ownership, GrowthSpree it is!"
"A team that feels like your own, takes ownership and delivers consistently. Turnaround time for each task is exceptional."
"They helped us build an inbound funnel as we grew past $1M ARR. Their turnaround time for each task is exceptional."
"GrowthSpree team is brilliant, and they really listen. We are one team — every week we brainstorm, iterate, and optimize."
"They become an extended part of your marketing team and take care of everything. Best SaaS marketing agency."
"They helped us set up demand gen from scratch when we were seed-stage. Really good at what they do."
"If you want a partner that drives outcomes, thinks ahead, and takes ownership, GrowthSpree it is!"
"A team that feels like your own, takes ownership and delivers consistently."
GrowthSpree runs the QLA Signal Stack — 6-signal account scoring, LinkedIn activation on threshold, signal-triggered outreach — all writing to your HubSpot or Salesforce as pipeline. Month-to-month. Series A and above.