We audited 43 enterprise B2B Google Ads accounts and found 36.1% of total spend — $11.3 million — going to clicks that never had a chance of converting. The worst part? Most teams had no idea.
14-page report · Real data from 43 accounts · No email sequence. No sales calls. Just the report.
These aren't edge cases from broken accounts. These patterns appeared in 90%+ of the enterprise B2B accounts we audited. The question isn't if — it's how much.
Across 43 accounts, generic terms like "surveys", "project tools", and "management software" generated 62,964 clicks with virtually zero conversions. These terms eat budget every single day — silently.
B2B buyers don't fill out demo request forms on their phone at a bus stop. But your campaigns are bidding the same CPCs on mobile as desktop — paying premium prices for traffic that converts 30x worse.
B2B purchasing decisions happen during business hours. But automated bidding doesn't care — it keeps spending at 3 AM on a Tuesday with a 0.01% conversion rate. No dayparting. No scheduling. Just waste.
Geographic targeting on autopilot means budget spread across Tier-2/3 Indian cities with near-zero conversion potential, English ads in Quebec, and spend in countries where you don't even have a sales team.
These aren't isolated incidents. They're structural failures that exist in almost every enterprise B2B Google Ads account.
Broad match keywords matching to terms with zero purchase intent. 62,964 clicks. Zero conversions. 0.009% conversion rate.
Mobile B2B spend has a 96.7% waste rate. 30x worse conversion than desktop. Zero mobile bid adjustments in most accounts.
Full-throttle campaigns on Saturday and Sunday. Conversion drops to 0.8% vs 2.7% weekday. Decision-makers aren't at work.
English ads in French markets. Budget in cities with no conversion history. Language and location targeting on autopilot.
89.7% waste rate. Only 7 conversions across all 43 accounts. +67% CPC premium vs generic terms. Users searching competitors rarely switch.
67.8% of off-hours spend is pure waste. Automated bidding at 3 AM while B2B decision-makers sleep. No dayparting implemented.
If three or more of these sound familiar, the report will show you exactly what's going wrong — and what to do about it this week.
You're paying desktop CPCs for traffic that converts 30x worse in B2B.
67.8% of off-hours spend generates zero conversions.
The #1 waste driver — 0.009% conversion rate on generic terms.
Conversion drops from 2.7% to 0.8%. Your budget doesn't adjust.
89.7% waste rate. 7 conversions across 43 accounts.
Low-ROI regions silently draining budget every day.
$4.87M wasted on irrelevant queries across these accounts.
Premium CPCs on traffic with zero intent to buy.
If 3 or more of these apply, your account likely has the same waste patterns. The report shows the exact fixes — prioritized by impact and effort.
Every day without these fixes costs ~$25,800 in wasted spend across similar accounts.
Most agencies hand you a report and disappear. We run proprietary AI agents that audit, plan, and execute — with senior operators accountable for every dollar recovered.
Our AI agents crawl every layer of your account — search terms, device splits, geo performance, dayparting, match types, competitor spend — and score every dollar for waste probability. Not a surface scan. A machine-speed, line-by-line forensic analysis.
AI surfaces the what. Senior operators decide the how. Our team brings account context, industry nuance, and strategic judgment that no algorithm can replicate — prioritizing fixes by real-world impact, not just data patterns.
Execution isn't a one-time cleanup. Our AI agents implement changes at machine speed — negative keywords, bid adjustments, dayparting, geo exclusions — and keep optimizing continuously. Operators monitor, validate, and course-correct in real time.
36.1% inefficiency was the average. Some accounts hit 45%. These patterns are structural — and the report shows exactly how to fix each one.