Certifications, case study PDFs, and "we're a Google Partner" tell you almost nothing in 2025. This scorecard gives you the 30 questions that actually separate agencies that drive revenue from agencies that bill hours.
Used by 300+ B2B companies · Score any agency in 15 minutes · Yours to keep forever
The wrong Google Ads partner costs more than money. It costs pipeline, momentum, and time your competitors are using to pull ahead.
100 leads at $50 CPL with 2% close rate = 2 deals. 40 qualified leads at $80 CPL with 10% close rate = 4 deals at lower cost. Volume is vanity. Quality is revenue.
The VP who closed you disappears after the contract is signed. Your day-to-day contact is someone 18 months out of college following a playbook they didn't write.
When results dip, a bad agency hides behind vague reports and "algorithm changes." You don't find out what happened until months of budget are already gone.
Agencies that require long commitments before demonstrating value are betting on your inertia, not their ability. The good ones let results do the talking first.
30 questions. 5 sections. A clear signal of whether to move forward or walk away.
Each section targets a different failure mode. An agency can score well in one area and still be a disaster — the pattern matters more than the total.
Do they have real AI tools or just repackaged dashboards?
Do they optimize for pipeline — or vanity CPL metrics?
How fast do they learn? Hours or months?
What happens when results dip? Silence or escalation?
Are you hiring a team — or plugging into a compounding system?
Total score out of 150. But pay attention to the pattern across sections — a high total with a low AI score tells a very different story.
We built this scorecard because we've watched too many companies burn 6–12 months on agencies that sell activity instead of outcomes. Here's how GrowthSpree is built differently.
QLA for lead quality filtering. Zipeline for 24/7 system monitoring. LP Accelerator for rapid landing page testing. ABM Accelerator for account-level visibility. All built in-house — not repackaged dashboards.
AI surfaces what matters. Senior operators decide, prioritize, and execute. No juniors handed a playbook after the pitch. Real accountability when results dip — not defensive silence.
You don't hire a team. You plug into a system that compounds learning over time. Context doesn't reset. Optimization runs continuously. Demand generation is daily — not campaign-based.
30 questions across 5 dimensions. Score any Google Ads agency in 15 minutes. Know exactly whether to move forward — or walk away.