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Client Success Story

Hubilo Case Study: Driving Business Growth through Paid Ads and Marketing Optimization

How we helped Hubilo achieve consistent lead generation, optimized spend, and improved campaign performance across Google Ads, LinkedIn, and Meta platforms in just 3 months

98
RADs Generated
30
SALs Generated
$294K
Pipeline Value
86%
CPR Reduction
Hubilo
Hubilo
Leading webinar platform for seamless virtual events
Founded
2020
Headquarters
San Francisco, CA
Company Size
50-200 employees
Campaign Period
Jan – Mar 2025

About Hubilo

Hubilo is a leading webinar platform that helps companies and organizations create seamless and engaging virtual events. The company partnered with us to manage their paid ad campaigns, optimize marketing spends, and drive lead generation through strategic marketing efforts across Google Ads, LinkedIn, and Meta platforms.

Key Objectives

1
Increase Lead Generation (RADs) through targeted campaigns
2
Optimize Campaign Spend to ensure maximum ROI
3
Improve Conversion Metrics across different channels
4
Enhance Brand Visibility via multi-channel advertising

Lead Generation & Pipeline Growth

RADs
SALs
Pipeline ($K)

Platform Performance

Hubilo's campaigns across Google, LinkedIn, and Meta platforms contributed significantly to their lead generation

G
Google Ads
$764.93
Jan CPR
→
$103.71
Mar CPR
January1 RAD
February5 RADs
March9 RADs
in
LinkedIn Ads
0.59%
Jan CTR
→
5.62%
Mar CTR
January1 RAD @ $417.10
FebruaryOptimizing
March7 RADs @ $276.66
M
Meta Ads
$286.57
Jan CPL
→
$33.07
Mar CPL
January1 RAD
February6 RADs
March52 eBook downloads

Budget vs. Spend by Platform

Google
LinkedIn
Meta

CTR Performance Over Time

Google
LinkedIn
Meta

Pipeline Growth: $33K → $136K

Monthly pipeline value grew 4× from January to March, demonstrating consistent improvement in lead quality and conversion

January
$33,600
7 SALs Generated
→
February
$124,500
10 SALs Generated
→
March
$136,000
13 SALs Generated

Challenges & Optimization Strategies

⚔️
Increasing Competition in Paid Search
As the competition increased, particularly in branded and competitor campaigns (like ON24), there were slight fluctuations in impressions and CTR. Adjusting bid strategies and focusing on high-performing keywords like "on24 competitors" and "Goldcast" helped Hubilo maintain its position.
🎨
Creative Testing
The success of video ads and thought leadership content in March significantly boosted engagement, increasing CTR on LinkedIn from 0.59% in January to 5.62% in March.
💰
Budget Adjustments
In March, Hubilo overspent their budget in certain campaigns, such as Google Ads, but this led to improved SALs and overall higher conversions, especially with paid search and competitor targeting campaigns.

The Results: Multi-Channel Success

98
Total RADs Generated
30
Sales Accepted Leads
$294K
Pipeline Value Created
86%
CPR Reduction (Google)
9.5×
LinkedIn CTR Improvement
(0.59% → 5.62%)
4×
Pipeline Growth
($33K → $136K)
9×
Google RADs Growth
(1 → 9 per month)

Let Us Make Your Growth Our Obsession

A quick 30-minute conversation, no strings attached. See how we can help you achieve similar results with multi-channel paid advertising.

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