How GrowthSpree Scaled Venwiz's Lead Engine Across EPC, OEM & Project Procurement
A multi-segment paid demand-generation program that generated 176 leads, cut cost per lead 47%, and reached 106K+ prospects in a single quarter.
Key Takeaways
Venwiz, a vendor discovery platform for project-based industries, partnered with GrowthSpree to grow qualified pipeline across several narrow, highly technical verticals at once. Rather than one blended campaign, six segment-specific campaigns each got their own audience, creative angle, and funnel role.
- 176 leads generated in a single quarter, with 106K+ prospects reached.
- 47% reduction in cost per lead — from ₹3,608 in Month 1 to ₹1,914 in Month 3.
- ₹2,911 blended CPL across the quarter, on ₹5.12L of total ad spend.
- OEM was the standout segment: 21 leads and 7 SQLs across India and international audiences.
- Six campaigns spanning EPC, OEM (India + international), project procurement, remarketing, and awareness.
- Pain-led creative beat generic messaging — heavy-fabrication costs for OEM, project delays for EPC, PEB & HVAC for procurement.
The Mission
Venwiz is a vendor discovery platform for construction and engineering projects, connecting clients with reliable, cost-effective vendors. Its mission is to simplify procurement and vendor management for industries that run on complex, project-based sourcing — EPC (Engineering, Procurement, and Construction), OEM (Original Equipment Manufacturing), and project-driven businesses.
The Challenge
Venwiz partnered with GrowthSpree to grow qualified pipeline across several distinct industry verticals at once — while improving click-through rates and bringing cost per lead under control. Each segment was narrow and highly technical, which meant generic, one-size-fits-all advertising would never cut through.
Key Challenges Identified
| Spend | Budget spread across several distinct verticals with no evidence of which segments returned the strongest leads. |
|---|---|
| CAC — cost per lead | ₹3,608 in Month 1, rising to ₹5,165 in Month 2 before optimization took hold — cost per lead needed to come down across the entire program. |
| Conversion rate | Narrow, highly technical audiences produced naturally low CTRs, and top-of-funnel reach wasn't translating into qualified leads. |
| Campaigns & creative | Generic, one-size-fits-all advertising could never cut through four segments — EPC, OEM India, OEM International, and project procurement — that each demanded distinct messaging. |
Our Strategy
We built a segment-specific program rather than a single blended campaign. Every vertical got its own audience definition, creative angle, and funnel role: EPC and OEM for high-intent lead capture, project procurement for solution-specific demand around Pre-Engineered Buildings and HVAC, remarketing to re-engage warm visitors, and awareness to widen the top of the funnel. Creative spoke directly to each segment's pain — project delays, vendor reliability, and the rising cost of heavy fabrication.
The GrowthSpree Approach
GrowthSpree designed and ran six campaigns spanning EPC, OEM (India and international), project procurement, remarketing, and awareness. We led with industry-specific keywords and pain-led creative — "Save Time & Fastrack EPC Projects" for EPC, messaging around skyrocketing costs in heavy fabrication for OEM, and PEB/HVAC-specific angles for project procurement.
Spend was continuously reallocated toward the segments returning the strongest leads and SQLs, driving blended cost per lead down to ₹2,911 — and as low as ₹1,914 at its best.
How GrowthSpree Saved the Day
EPC Segment
We targeted EPC companies sourcing vendors for large-scale projects with industry-specific keywords and creative built to "Save Time & Fastrack EPC Projects." The best-performing ad spotlighted local, cost-effective vendors, driving strong engagement from a specialized audience.
OEM Segment
Our highest-performing segment. Across India and international audiences, we positioned Venwiz as an end-to-end vendor discovery solution, with creative built around the skyrocketing cost of heavy fabrication projects — the message that resonated most with OEM buyers.
Project Procurement
We promoted Venwiz to businesses sourcing vendors for Pre-Engineered Buildings (PEB) and HVAC systems. Specific, actionable messaging around PEB and HVAC solutions resonated with a focused audience and produced consistent qualified leads.
Our Plan of Action: Multi-Segment Execution Strategy
Six campaigns ran in parallel across the quarter, each tuned to a specific audience and monitored for leads, SQLs, and cost efficiency.
Segment-Specific Audience & Creative Build
Defined distinct audiences for EPC, OEM India, OEM International, and project procurement — each paired with pain-led creative tailored to that vertical, from EPC project speed to OEM fabrication costs to PEB and HVAC sourcing.
Multi-Campaign Deployment
Launched six campaigns spanning high-intent lead capture (EPC, OEM, project procurement), a remarketing campaign to re-engage warm visitors, and an awareness campaign to expand reach and drive traffic to the Venwiz platform.
Spend & Cost-Per-Lead Optimization
Continuously reallocated budget toward the OEM and EPC segments returning the strongest leads and SQLs, driving cost per lead down 47% from ₹3,608 to ₹1,914 over the course of the quarter.
The Results: Multi-Segment Success
In One Quarter
Per Lead
Per Lead Achieved
Across the quarter, ₹5.12L in spend generated 176 leads and 11 SQLs across six campaigns — at a blended CPL of ₹2,911 and 106K+ prospects reached.
Performance Breakdown
A closer look at how the program performed across segments, cost efficiency, and the full conversion funnel.
The Business Impact
What the segment-led program delivered where it counts — pipeline, qualified leads, acquisition cost, and spend efficiency.
| Segment | Leads | SQLs |
|---|---|---|
| OEM (India) | 11 | 3 |
| OEM (International) | 10 | 4 |
| Project Procurement (PEB & HVAC) | 8 | 2 |
| EPC | 7 | 2 |
| Awareness | 2 | 0 |
| Remarketing | 1 | 0 |
| Tracked campaigns total | 39 | 11 |
| Period | Cost per lead |
|---|---|
| Month 1 | ₹3,608 |
| Month 2 | ₹5,165 (peak) |
| Month 3 | ₹1,914 (best) — 47% below Month 1 |
| Quarter blended | ₹2,911 |
| Stage | Count | Conversion |
|---|---|---|
| Impressions | 403,873 | 0.71% CTR |
| Clicks | 2,876 | 1.4% to lead |
| Tracked leads | 39 | 28% to SQL |
| SQLs | 11 | — |
Funnel figures reflect Venwiz's primary tracked campaigns; the quarter-wide lead total reaches 176 including always-on and direct campaign activity.
Frequently Asked Questions
Let Us Make Your Growth Our Obsession
A quick 30-minute conversation, no strings attached. See how we can help you achieve similar results with multi-segment demand generation.
Meet With An Expert →