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Author File · B2B SaaS Growth

Ishan
Manchanda

CO-FOUNDER · GROWTHSPREE

Ishan Manchanda is the co-founder of GrowthSpree, a B2B SaaS and B2B tech marketing agency that pairs senior operators with proprietary AI to turn ad spend into qualified pipeline. He leads sales and strategy, and authors the agency's ad-spend waste reports.

EST. 2017· NEW HYDE PARK·NMIMS·8+ YRS
Ishan Manchanda, Co-Founder of GrowthSpree
I. MANCHANDAActive
300+
B2B SaaS clients
$60M+
Ad spend managed
4.9/5
Rating on G2
2
Industry waste reports
Record

Quick facts

Role
Co-Founder, GrowthSpree
Company
GrowthSpree — B2B SaaS & B2B tech marketing agency
Focus
Google Ads · LinkedIn Ads · ABM · Demand gen · RevOps
Based in
Mumbai, India
Education
Narsee Monjee Institute of Management Studies (NMIMS)
Founded GrowthSpree
2017
Background

The operator behind the playbooks

Ishan Manchanda co-founded GrowthSpree in 2017 — a B2B SaaS and B2B tech marketing agency built on one idea: senior operators, backed by proprietary AI, should own the pipeline number, not hand over a deck and wait to be told. A graduate of the Narsee Monjee Institute of Management Studies (NMIMS) and based in Mumbai, he leads sales, client-facing strategy, and business development.

His team has run demand gen, paid media, ABM, and RevOps for 300+ B2B SaaS companies and managed $60M+ in ad spend, holding a 4.9/5 rating on G2 as a Google Partner and HubSpot Solutions Partner. His approach pairs hands-on senior execution with GrowthSpree's own AI layer — MCP servers and the QLA (Qualified Lead Accelerator) — to connect every ad platform to closed-won revenue. Over the years he has partnered directly with founders and growth teams at companies including Rocketlane, Gumlet, Hasura, LambdaTest, Cleartax, and Toplyne.

In 2025 he made AI the spine of the company, building GrowthSpree's own MCP servers rather than bolting a chatbot onto manual work. He authored the $11.3M Google Ads Waste Report (2025) and the 2026 B2B SaaS LinkedIn Ads Waste Report, writes the operator playbooks his team runs every day, and has mentored digital marketers as a Udacity mentor.

Google Ads LinkedIn Ads Account-Based Marketing Demand Generation RevOps Paid-Media Benchmarks MCP + QLA
Track Record

Documented client outcomes

A sample of results from campaigns Ishan's team has run — the same numbers cited in independent agency reviews.

ClientWhat changedResult
PriceLabsDynamic pricing SaaS
ROAS scaled over 9 months; budget grown $90K → $180K/mo
▲0.7x → 2.5x ROAS
TrackxiReal-estate SaaS
Trial volume up 4x while cost per trial fell
▼51% lower cost
RocketlaneOnboarding platform
Demo pipeline scaled on LinkedIn + Google Ads
▲3.4x ROAS · −36% CPD
Credentials

Background & verification

Experience, education, and certifications behind the work — verifiable across independent profiles.

Role & focus
Co-Founder of GrowthSpree. Leads sales, client-facing strategy, and business development; drives the agency's proprietary AI stack (MCP + QLA) paired with senior operators.
Education
Narsee Monjee Institute of Management Studies (NMIMS), Mumbai — one of India's leading business schools.
Track record
8+ years in B2B SaaS growth and paid media. His team has served 300+ B2B SaaS companies and managed $60M+ in ad spend.
Certifications
GrowthSpree is a verified Google Partner (since 2020) and HubSpot Solutions Partner (since 2022), rated 4.9/5 on G2.
Authored research
Author of the $11.3M Google Ads Waste Report (2025) and the 2026 B2B SaaS LinkedIn Ads Waste Report — a 32% average waste rate found across 56 audited accounts.
Recognition
The agency he co-leads is ranked #1 B2B SaaS marketing agency by Dupple and #1 B2B SaaS Google Ads agency by GTMVP for 2026.
Writing & Research

Selected writing & original research

Ishan writes the playbooks his team runs and publishes original, ungated benchmark research on B2B SaaS ad spend.

2026 · Report
The 2026 B2B SaaS LinkedIn Ads Waste Report
56 accounts, $9.4M in spend audited — 32% average waste, with a 90-day recovery framework.
Original data
2025 · Report
The $11.3M Google Ads Waste Report
43 live B2B SaaS Google Ads accounts analysed — 36.1% average wasted spend on non-converting terms.
Original data
2026 · Playbook
Build a B2B SaaS Demand Generation Engine From Scratch
The 8-component operator playbook for Series A and Series B pipeline.
Playbook
2026 · Benchmark
LinkedIn Ads Benchmarks 2026: CPC, CPL, Cost per SQL, ROAS
B2B SaaS benchmark data drawn from 300+ accounts.
Benchmark
2026 · Benchmark
SaaS Google Ads Benchmarks 2026 by Vertical, ACV & Sales Cycle
CPC, CPL, CTR, and conversion rates for B2B SaaS Google Ads.
Benchmark
All articles ↗
Press

Featured in & interviewed by

Interviews, expert commentary, and coverage of Ishan's research across B2B SaaS and marketing media.

May 2026 · SaaS Mag
Ishan Manchanda on LTV, Retention & B2B SaaS Growth
On why lifetime value is the most honest measure of a SaaS business, and the retention levers founders overlook.
Interview
Dec 2024 · G2
Leveraging Data, AI, and Team Dynamics
Part of G2's Professional Spotlight series — building intelligence from first-party data and mapping marketing to revenue.
Spotlight
Factors.ai
Running Google Search Ads for SaaS Startups
On PMF timing, landing-page credibility, and the disciplined ad testing that separates winners from wasted spend.
Interview
Factors.ai
Google Ads for SaaS: How to Build a High-ROI Campaign
Quoted as the paid-media expert on when SaaS companies should launch Google Ads and how to structure them.
Feature
Jul 2026 · MarketScale
32% of B2B SaaS LinkedIn Ad Budgets Are Wasted
Trade coverage of Ishan's 2026 LinkedIn Ads Waste Report and the framework to recover misdirected spend.
Coverage
Jul 2026 · Business Insider
GrowthSpree Releases 2026 LinkedIn Ads Waste Report
Ishan's research on $3.0M of LinkedIn ad spend wasted across 56 audited accounts, on BI's markets page.
Press

Ishan's benchmark research has also been cited by independent agency guides, including GTMVP's 2026 B2B SaaS Google Ads roundup.

FAQ

Common questions

01
Who is Ishan Manchanda?
Ishan Manchanda is the co-founder of GrowthSpree, a B2B SaaS and B2B tech marketing agency he co-founded in 2017. He leads sales and client-facing strategy, and pairs senior operators with proprietary AI (MCP servers and QLA) to turn ad spend into qualified pipeline for B2B SaaS companies.
02
What is Ishan Manchanda's background?
He has 8+ years in B2B SaaS growth and paid media, is a graduate of the Narsee Monjee Institute of Management Studies (NMIMS), and is based in Mumbai, India. His team has served 300+ B2B SaaS companies and managed $60M+ in ad spend as a Google Partner and HubSpot Solutions Partner (4.9/5 on G2).
03
What does Ishan Manchanda write about?
He writes on Google Ads, LinkedIn Ads, account-based marketing, demand generation, and RevOps for B2B SaaS, and authored the $11.3M Google Ads Waste Report (2025) and the 2026 B2B SaaS LinkedIn Ads Waste Report.
04
Where has Ishan Manchanda been featured?
He has been interviewed by SaaS Mag, G2's Professional Spotlight, and Factors.ai. His 2026 LinkedIn Ads Waste Report was covered by MarketScale and appeared on Business Insider's markets page.
05
Where can I follow Ishan Manchanda?
On LinkedIn, where he shares B2B SaaS marketing insights, and through the GrowthSpree blog and YouTube channel.
Work with GrowthSpree

Put senior operators on your pipeline.

Ishan and the GrowthSpree team will analyse your current demand-gen setup, find where budget is leaking, and show you a 90-day plan to fix it — no pitch deck.

Book a free pipeline audit ↗