.webp)
Objective:
Book discovery calls, schedule demo calls, and secure design partners targeting product roles in technology companies, VP-level executives, and above in the USA.
Background:
Crunchit's target market included PLG-led B2B SaaS companies with a team size of 15 or more for pilots and a revenue threshold of $2.5 million or more for pilots. For definition partnerships, the focus was on companies with revenue exceeding $10 million. However, they faced challenges in getting more pilots running and finding defined partnerships.
Challenges:
Before partnering with GrowthSpree, Crunchit faced challenges in acquiring more pilot customers and securing definition partnerships. They struggled to define their target market accurately for both pilot and partnership opportunities.
Implementation:
Strategic Multi-Channel Outreach:
Conducted a dynamic outreach campaign employing personalized cold outreach via both email and LinkedIn, ensuring maximum visibility and engagement with potential prospects.
Domain Warm-up for Enhanced Deliverability:
Implemented cutting-edge technology with Lemwarm to gradually warm the domain, significantly boosting email deliverability rates and ensuring messages reached the intended recipients' inboxes effectively.
Precision in Email Campaigns with Lemlist:
Utilized the advanced capabilities of Lemlist to craft and execute outbound email campaigns with meticulous attention to detail, guaranteeing:
- Optimized Deliverability in Primary Inboxes:
- Leveraged innovative techniques to secure prime placement in recipients' primary inboxes, maximizing the chances of message reception and response.
- Tailored Personalization for Each Prospect:
- Employed bespoke personalization strategies, dynamically adapting email content to align with individual prospect preferences and characteristics, fostering stronger connections and engagement.
- A/B Testing for Optimal Performance:
- Implemented rigorous A/B testing methodologies to evaluate different email variations, refining strategies based on real-time performance insights and enhancing campaign effectiveness.
- Streamlined Tracking and Reporting:
- Leveraged advanced tracking and reporting features to monitor campaign performance metrics with precision and efficiency, enabling data-driven decision-making and continual optimization for superior results.
Process Summary
In the last eight months, GrowthSpree has collaborated with Crunchit, primarily targeting data analysts, product professionals, and tech experts in their outreach campaigns. Leveraging the founder's influential LinkedIn account, a direct content strategy was adopted, emphasizing discussions on LLMs, data analysis, and AI. This approach significantly increased response rates and engagement from potential prospects.
Phase One - Initial Campaigns:
- Two main campaigns, namely design partner and pilot client, were launched targeting data analysts and product professionals initially.
- Experimentation with podcast series further amplified visibility and engagement, attracting higher-quality leads.
- Over the course of four months, the campaign saw substantial growth, resulting in additional LinkedIn and email IDs to scale operations effectively.
Phase Two - Expansion and US Validation:
- Following initial success, the founder's visit to the US facilitated further validation and exploration of target audiences, including Chief Marketing Officers (CMOs).
- A strategic shift was made towards non-tech industries, recognizing the potential of Crunchit's solutions in retail, education, airlines, electricity, and logistics sectors.
- Comprehensive outreach to various offices and seniority levels within these industries was conducted, emphasizing the importance of building a strong background use case before pitching to decision-makers.
Nurture Strategy and Continuous Improvement:
- Recognizing the need for sustained engagement, a detailed nurture plan was implemented to convert prospects who had agreed to calls.
- Continuous experimentation with different content types, including meetups, further enhanced campaign effectiveness and engagement.
The collaboration between GrowthSpree and Crunchit resulted in a robust GTM strategy, evident from the consistent flow of calls and successful campaign outcomes. By focusing on
direct messaging, audience expansion, and strategic validation, Crunchit achieved significant milestones in securing design partners and exploring new industry verticals. The implementation of a comprehensive nurture plan underscores the commitment to sustained engagement and continuous improvement, setting the stage for further growth and success.
Overall Results - USA:
Design Partners (USA)
Pilot (USA)
Interested replies Breakdown for Design Partners & Pilot (USA)
Employee Size
- 51-500 (62.9%)
Industry
-Software Development (62.9%)
- IT Services and IT Consulting (12.9%)
Design Partner India:
Interested replies Breakdown for Design Partner in India
Employee Size
- 51-1,000 (89.7%)
Industry
- Software Development (19%)
- Financial Services (15.5%)
- Higher Education (8.6%)
- E-Learning Providers (8.6%)
Customer Success India:
Interested replies Breakdown for Customer Success
Employee Size
- 51-500 (62.5%)
- 1,001-5000 (25%)
Industry
-Software Development (75%)
