How GrowthSpree Booked Crunchit 215 Interested Meetings with Founder-Led ABM
A founder-led, multi-channel outbound program across the USA and India — defining the ICP, warming the domain, and turning cold prospects into pilots and design partners.
Crunchit × GrowthSpree — At a Glance
- GrowthSpree booked Crunchit 215 interested meetings from 3,815 prospects across 135 companies in the USA — a 15.91% interested rate.
- Dedicated design-partner and pilot campaigns booked 66 meetings between them, at 27 and 39 respectively.
- Sharp, separate ICPs for pilots and design partners turned an undefined target market into a repeatable outbound motion.
- Founder-led email and LinkedIn outreach, amplified by the founder's content on LLMs and AI, lifted reply rates and conversation quality.
- Software Development led at 62.9% of USA interest, with mid-market companies driving the most engagement.
The Mission
Crunchit is an LLM that automatically tracks every event users perform in a product and processes the data intelligently to answer any product question — with no setup, no tracking-code management, and immunity to code, UX, or copy changes. It always has an answer.
The Challenge
Crunchit needed more pilot customers and design partners, but struggled to define its target market accurately for either motion — leaving its sales team without a reliable flow of qualified pilots and partnerships.
Key Challenges Identified
Baseline: Where Crunchit Started
| Spend / channels | Cold-start founder-led outbound across email and LinkedIn — built from scratch, with no paid media. |
|---|---|
| CAC / cost model | Not a paid-media CAC — success was measured by prospects reached and interested meetings booked. |
| Conversion (ICP fit) | Two motions — pilots and design partners — with no clear, separate ICP, so conversion was unpredictable. |
| Tracking / deliverability | Deliverability, personalization, and tracking had to be built from zero, including domain warming and primary-inbox delivery. |
Our Strategy
We sharpened Crunchit's ICP for both motions — PLG-led B2B SaaS companies with 15+ team members and $2.5M+ revenue for pilots, and $10M+ revenue for design partnerships — targeting product roles and VP-level-and-above executives in the USA. Then we ran founder-led, multi-channel outbound across email and LinkedIn, amplified by the founder's influential LinkedIn presence and direct content on LLMs, data analysis, and AI.
The GrowthSpree Approach
GrowthSpree defined sharp, separate ICPs for pilots and design partners, then ran personalized cold outreach across email and LinkedIn. We leaned on the founder's influential LinkedIn account and a direct content strategy around LLMs, data, and AI — which measurably lifted response rates and the quality of conversations.
To protect deliverability, we warmed the domain with Lemwarm and ran Lemlist campaigns built for primary-inbox delivery, per-prospect personalization, A/B testing, and tight tracking. Across the engagement we expanded into the US market and new non-tech verticals, and added a nurture plan to convert prospects who agreed to calls.
Strategy at a Glance
Campaigns
Separate design-partner and pilot campaigns run in parallel, later expanded into non-tech verticals like retail, education, and logistics.
Targeting (dual ICP)
Pilots (15+ team, $2.5M+ revenue) and design partners ($10M+), focused on product roles and VP-and-above executives.
Channels
Founder-led email and LinkedIn outreach, amplified by the founder's influential LinkedIn presence and content on LLMs, data, and AI.
Deliverability & tracking
Lemwarm domain warming plus Lemlist for primary-inbox delivery, per-prospect personalization, A/B testing, and full tracking.
How GrowthSpree Saved the Day
Sharp, Dual ICP
Separate target definitions for pilots (15+ team, $2.5M+ revenue) and design partners ($10M+) — focused on product roles and VP-and-above executives in the USA.
Founder-Led Multi-Channel Outreach
Personalized email and LinkedIn, amplified by the founder's influential LinkedIn account and direct content on LLMs, data, and AI.
Deliverability & Process
Lemwarm domain warming plus Lemlist campaigns built for primary-inbox delivery, per-prospect personalization, A/B testing, and full tracking.
How the Engine Was Built
An eight-month engagement that moved from initial campaigns to US expansion and sustained nurture.
We launched two campaigns — design partner and pilot — targeting data analysts and product professionals, and experimented with a podcast series that amplified visibility and attracted higher-quality leads. Over four months the campaigns grew substantially, prompting additional LinkedIn and email seats to scale operations.
The founder's US visit opened up further audience validation, including CMOs. We shifted strategically into non-tech verticals — retail, education, airlines, electricity, and logistics — reaching multiple offices and seniority levels, and building a strong background use case before pitching decision-makers.
A detailed nurture plan converted prospects who'd agreed to calls, and continuous content experimentation — including meetups — kept engagement high. The result was a consistent flow of calls and a robust go-to-market motion across both pilots and design partners.
The Results (USA)
Reached
Companies
Meetings
Across the USA, founder-led multi-channel outbound reached 3,815 prospects at 135 companies and produced 215 interested meetings — a 15.91% interested rate — with dedicated design-partner and pilot campaigns booking 66 meetings between them.
The Business Impact
What the founder-led ABM engine delivered where it counts — meetings booked, qualified motions, outreach efficiency, and pipeline signal.
| Campaign | Requests | Accepted | Replied | Meetings / interested |
|---|---|---|---|---|
| Pilot (USA) | 579 | 122 (21.07%) | 56 (45.90%) | 39 meetings |
| Design Partners (USA) | 695 | 112 (16.12%) | 41 (36.61%) | 27 meetings |
| Design Partner (India) | 282 | 113 (40.07%) | 72 (63.72%) | 58 interested |
| Customer Success (India) | 295 | 55 (18.64%) | 17 (30.91%) | 8 interested |
Performance Breakdown
Campaign by campaign — across the USA and India, and across pilots, design partners, and customer success.
Design Partners (USA)
Pilot (USA)
Design Partner (India)
Customer Success (India)
What Made It Work
The patterns behind the pilots, partners, and meetings.
The mid-market sweet spot
Most interest came from mid-market: 51–500 employees in the USA (62.9% of interest) and 51–1,000 in India (89.7% for design partners). That's the band to concentrate on.
Software Development leads, but not alone
Software Development dominated — 62.9% of USA interest and 75% of India customer-success interest. In India design-partner outreach, Financial Services (15.5%), Higher Education and E-Learning (8.6% each) also engaged.
Founder-led content compounds
Leaning on the founder's influential LinkedIn account and direct content on LLMs, data, and AI measurably lifted response rates and the quality of conversations.
Use-case-first unlocks new verticals
Building a strong background use case before pitching decision-makers opened up non-tech verticals — retail, education, airlines, electricity, and logistics.
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