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About Cimento AI
Cimento AI is an early-stage cybersecurity innovator building adaptive phishing simulations and AI-based security awareness training to help organizations tackle human risk. With a vision to go beyond legacy “checkbox” compliance tools, Cimento delivers real-time, personalized training powered by behavioral analytics—enabling enterprises to defend against the world’s most persistent threat: human error.
The Discovery Challenge
Breaking into the market, Cimento faced a dual challenge: not only standing out to security leaders tired of pitches, but also validating its unique product vision. The team needed honest conversations with practitioners and buyers—feedback to steer product development and sharpen positioning, before broad commercialization.
ABM Strategy & Market Segmentation
GrowthSpree orchestrated a dual-channel ABM campaign—leveraging both LinkedIn and email outreach—prioritizing “no pitch, just feedback” messaging. Using Cimento’s Founder profile to establish trust and credibility, outreach was rigorously segmented into various cohorts. The messaging was thoughtfully tweaked and personalized for each market segment, focusing on breaking the ice with prospects through relevant commonalities or shared interests, ensuring each interaction felt authentic and tailored to the intended audience.
Market Segmentation:
- Competitor users
- Prospects attending Cybersecurity/L&D events
- Alumni from the University that Cimento’s Founder attended
- Companies growing on an yearly basis
- Participants from relevant LinkedIn groups
- Prospects signaling active intent for similar solutions
Results & Insights
- Total touchpoints: 2,600
- Replies Received: 197 (6.3% of unique companies reached out)
- Total interested replies: 98 (averaging 5–7 per week), representing 3.15% of unique outreaches, well above the average industry benchmark of 1–2% for cybersecurity ABM campaigns
- Meetings setup: 30-35% of interested replies converted to scheduled calls
- Design partnerships: 2% of interested replies converted to Design Partners
Feedback ranged from product suggestions to competitive insights, directly influencing Cimento’s product roadmap.
Pipeline or Funnel Movement
Out of all meetings booked, 15 (32.6%) were marked as highly fruitful conversations by the Founder of Cimento.
Impact
By putting learning above selling, Cimento built authentic early advocacy, sharply iterated its product, and laid a trust foundation for market entry. The campaign proved that even at the earliest stage, a segmented, feedback-first ABM model can unlock not just development insights, but genuine demand—all with limited resources and no pitch fatigue.
