How GrowthSpree helped AdOnMo book demo calls with brands and marketing agencies in India for their DOOH

Challenge

Adonmo is India's largest Digital Screen Network and enables brands to execute Out-of-Home campaigns with the speed and flexibility. The objective was onboard and convert brands and marketing agencies.

Primary KPI:

Discovery Calls Booked

Targeting marketing heads in apparel, real estate, retail, hospitality brands as well as marketing agencies.

It was a multi-channel outreach with personalized cold outreach through emails and LinkedIn.

First, we implemented Lemwarm to warm the domain to improve and boost email deliverability.Then, we created and executed outbound email campaigns using Lemlist to ensure:

Maximum deliverability in the primary inbox
Maximum deliverability in the primary inbox
A/B Testing of different email variations
Efficient tracking and reporting of campaign performance

Lemlist + Dripify Combined Interested and Reply Rate Over Time

Results

969

Total unique companies

1931

unique prospects reached out

284 (14.71%)

Replied

63 (3.26%)

Interested

116 (6.01%)

Not Marked into any category

66 (3.42%)

Not Required as of now

23 (1.19%)

Not Interested

Let us make your growth our obsession.

A quick 30-minute conversation, no strings attached.

Meet With An Expert