Introduction
In the dynamic and ever-evolving landscape of Software as a Service (SaaS), the strategic dance of content planning revolves around the Ideal Customer Profile (ICP). While the conventional approach emphasizes relatability and experimentation within the context of job roles, a fundamental element is sometimes overlooked – the human side of the audience. This blog explores the essence of effective content and how expanding the boundaries of relatability beyond job roles can elevate SaaS content to new heights.

The Relatability Quotient
Effective content transcends the limitations of professional personas by recognizing that behind every job title lies a unique individual with distinct characteristics and personalities. Understanding the professional persona remains crucial, but delving into the personal characteristics and quirks of the target audience members can add depth and authenticity to the content. The realization that the audience is not merely a collection of job titles but a diverse group of individuals with varied personal experiences becomes a game-changer.

Experimenting with Themes
To break free from the monotony of content that mirrors what thousands of other marketers are producing, experimentation becomes the key. Here are some themes that can add a touch of relatability and uniqueness to SaaS content:
Childhood Memories: Tap into the nostalgia of the audience by connecting your SaaS solution with elements from their past. Create an emotional bridge between your product and their memories, fostering a deeper connection.
Current Trends: Stay abreast of current trends, both in the industry and pop culture. Weave these trends into your content to demonstrate relevance and a keen understanding of the pulse of your audience.
Cultural Habits: Explore the cultural nuances that resonate with your audience. Incorporate familiar cultural habits, traditions, or references into your content to create a sense of belonging and cultural affinity.
Sports and Entertainment: Leverage the universal appeal of sports and entertainment. Relate your SaaS solution to the excitement and drama of these arenas, drawing parallels that captivate and entertain your audience.
Corporate Drama: Acknowledge the intricacies of corporate life. Craft content that humorously or empathetically addresses the challenges and dynamics of the professional world, creating content that resonates with the daily experiences of your audience.

The Human-Centric Approach
At the core of this content strategy lies a simple yet profound question: Who is the "Person" being targeted, not just which job title? By shifting the focus from professional roles to the individuals behind the corporate façade, you open the door to authentic connections and resonate on a personal level.

The Multifaceted Nature of Your Audience
When crafting SaaS content, it's essential to recognize the multifaceted nature of your audience. They are not just job titles and roles; they are individuals with diverse backgrounds, experiences, and personal stories. Understanding this multifaceted nature allows you to create content that speaks to the whole person, not just their professional identity.
Imagine your audience as a tapestry woven with threads of unique experiences, interests, and aspirations. Each thread contributes to the rich and intricate pattern that makes up their individuality. By acknowledging and embracing this complexity, your content can become a thread that seamlessly integrates into the tapestry of their lives.

Experimentation with Themes in SaaS Content
Childhood Memories: Nostalgia as a Connection Point
One powerful theme to explore is childhood memories. Nostalgia has a universal appeal, and connecting your SaaS solution with elements from your audience's past can create a deep emotional connection. Consider incorporating references to shared cultural experiences, popular toys, or memorable events from their youth. This connection not only captures attention but also establishes a relatable and emotional foundation for your content.
Current Trends: Riding the Wave of Relevance
Staying current with industry trends and pop culture is essential for maintaining relevance. Your SaaS content can benefit from weaving these trends into its fabric. Whether it's referencing the latest tech developments or incorporating elements from popular culture, this approach demonstrates your keen awareness of your audience's interests. By riding the wave of relevance, your content becomes a dynamic and engaging conversation that aligns with the zeitgeist.
Cultural Habits: Building a Sense of Belonging
Understanding and incorporating cultural nuances into your content can foster a sense of belonging. Whether it's recognizing specific holidays, traditions, or shared cultural references, these elements resonate with your audience on a personal level. By acknowledging and celebrating the diversity within your audience, your content becomes inclusive and reflective of the varied backgrounds that make up your SaaS community.
Sports and Entertainment: Leveraging Universal Appeal
Sports and entertainment have a universal appeal that transcends professional boundaries. Relating your SaaS solution to the excitement and drama of these arenas draws parallels that captivate and entertain your audience. Consider crafting content that integrates relevant sports metaphors or references to popular entertainment, creating a shared language that resonates with a broad spectrum of individuals.
Corporate Drama: Humor and Empathy in Professional Challenges
The intricacies of corporate life provide ample material for relatable content. Crafting content that humorously or empathetically addresses the challenges and dynamics of the professional world resonates with the daily experiences of your audience. By acknowledging the shared struggles, triumphs, and idiosyncrasies of corporate life, your content becomes a mirror reflecting the realities of your audience's professional journey.

The Human-Centric Approach in Content Planning
At the core of a successful content strategy lies a fundamental shift in perspective – from focusing solely on professional roles to understanding the individuals behind the corporate façade. This human-centric approach involves asking a simple yet profound question: Who is the person we are targeting, not just which job title? By delving into the human side of your audience, you open the door to authentic connections and resonate on a personal level.
This shift in mindset transforms the content planning process. Instead of starting with a job title or professional role, begin by exploring the personal characteristics, preferences, and experiences of the individuals you aim to reach. Consider creating detailed personas that go beyond the professional aspects, encompassing hobbies, interests, and even personal aspirations. This holistic view forms the foundation for crafting content that speaks directly to the hearts and minds of your audience.

Success Stories in Human-Centric Content
Within our content and design team, the adoption of this human-centric approach has yielded remarkable results. The content planning process now begins by asking a fundamental question: Who is the person we are targeting? This shift in mindset has led to content that resonates deeply on a personal level, transcending the limitations of job titles.
Let's delve into a case in point – a LinkedIn ad experiment that exemplifies the potency of relatable content in forging meaningful connections. In this scenario, our team connected a childhood memory with a current pain point for a Dev SaaS. By bridging the gap between a familiar childhood experience and a professional challenge, we created a narrative that not only caught attention but also sparked engagement.
Consider the power of this approach. Instead of addressing the audience merely as developers or IT professionals, we acknowledged them as individuals with a shared history. The content became a bridge between the simplicity of childhood and the complexities of professional life, resonating with the universal experience of growth and overcoming challenges.

Conclusion
In a world saturated with content, standing out necessitates a shift in perspective. Embrace the multifaceted nature of your audience, experiment with diverse themes, and shine a spotlight on the person behind the job title. The results may surprise you, as relatable content becomes a powerful tool in your SaaS marketing arsenal. As you embark on this human-centric journey, remember that the true art lies in understanding, connecting, and resonating with the individuals who make up your audience.
Crafting content that transcends job titles and speaks directly to the human experience requires a nuanced understanding of your audience's diverse facets. It involves recognizing that your audience is not a monolithic entity defined solely by professional roles but a vibrant tapestry of individuals with rich stories to tell. As you weave your narrative into the intricate pattern of their lives, you become more than a provider of solutions – you become a trusted companion on their unique journeys.
So, as you navigate the realm of SaaS content creation, consider the power of relatability beyond job titles. Experiment with themes that tap into shared memories, cultural nuances, and universal experiences. Embrace the human-centric approach in content planning, and watch as your SaaS content transforms into a compelling narrative that resonates with the hearts and minds of your audience.
In the grand tapestry of SaaS marketing, where every thread contributes to the overall narrative, let your content be the vibrant hue that leaves a lasting impression. The true art of crafting relatable SaaS content lies not just in understanding the professional roles of your audience but in celebrating the individuals behind those roles. As you embark on this transformative journey, remember that the most powerful stories are the ones that touch the soul, and the most enduring connections are forged when authenticity meets relatability.